Thursday, October 31, 2019

Manifest Destiny and Mission by Frederick Merk Essay

Manifest Destiny and Mission by Frederick Merk - Essay Example Writing in Democratic Review, on December 27, 1845, he used the term â€Å"Manifest Destiny†, to urge the United States to annex geographical areas, then under Britain and Spain, through out north of America. In the essay titled, â€Å"Annexations†, O’sullivan argued that God had destined the United States, to spread republican democracy, (â€Å"the great experiment of liberty†) through out North America. But O’ Sullivan can claim authorship only to the term, and not to the idea. The idea or concept was a general political sentiment campaigned for by the Democrats then. 2) EFFECT: Like its meaning , the effect of this concept in the history of the United States was also mono dimensional and expansionist, leading to the territorial expansion of the country during 1815 to 1860.The War of 1812 fought between the United States and the British Empire came to an end in 1815, with neither side gaining much. The period after the end of the war, up to 1860, had been called the â€Å"age of Manifest Destiny†. After this futile war, the United States adopted a new strategy for annexation of bordering territories. Settle down, out number the natives, index the boundaries—this was the new strategy. A typical example was the Mexican Cession. Mexico was a Spanish colony that got liberated in 1821.The new Mexican Empire inherited, Alta California, New Mexico and Texas from Spain. The new Government, virtually bankrupt and weak, was unable to control the northern territories of the country. These areas were thousands of miles away from the capital of Mexico City. Hence, the Mexican Govt. allowed a few American families to cross over and settle. What followed were huge American settlements in Texas, which became an American majority area. The Texans wanted to accede to the United States. This lead to the Texas revolution, (1835- 36) and Texas was declared as an independent republic. During the war, that

Tuesday, October 29, 2019

Financial services Essay Example for Free

Financial services Essay HSBC wants to be known as the world’s local bank and this tagline reflects HSBC positioning as a globe spanning financial institution with a unique focus on serving local markets. The Hong Kong and Shanghai Banking Corporation Ltd (HSBC) was established in 1865 to finance the growing trade between China and the United Kingdom and currently, it is the second largest bank in the world. In spite of serving more than 100 million customers through 9500 branches in 79 countries, the bank works hard to maintain local presence and local knowledge each area. Its fundamental operating strategy is remaining close to its customers. As chairman Sir John Bond said â€Å"our position as the World’s local bank enables us to approach each country uniquely, blending local knowledge with a worldwide operating platform. † Ads for the HSBC campaign depict two different ways of culture Profile of company and the description of the market where HSBC operates HSBC has got over 7. 500 offices in 87 countries. It is very widespread and has around 220. 000 shareholders in 124 countries and territories. It provides a full range of financial services being Personal Financial Services, Commercial Banking, Corporate Investment Banking and Markets Private Banking. HSBC mainly operates in Europe, Hong Kong, Asia-pacific region, Australia and America. It is interested in the emerging markets of Asia-Pacific region and is continuously heavily investing in these regions. The major top UK competitors of HSBC are Barclays and Royal Bank of Scotland and Those are the corporations operation where HSBC carefully investigates and tracks at all times. However HSBC is not a bank that follows the ideas and the management manners of its competitors. HSBC Holdings PLC has shown steady growth in share price over the last five years and clearly indicates that a company is worth investing in. HSBC Group also demonstrates constant growth and is a very reliable corporation. These enable us to recommend investing in HSBC because of its growth opportunities and bright profitable prospects. The HSBC banking corporation is on third position in the world in regard to assets ownership. Almost 22% of HSBC’s profits have been derived from Hong Kong, which is a well known operational centre. Known as the world’s local bank, HSBC has a history of helping millions of customers globally in order to achieve their financial aspirations. They understand the importance and functioning of different markets through their experience in international trade. As a result, HSBC has grown into a company or banking institution that has the deepest respect for different cultures and people connected to these cultures. Their motto is to look at their customers as individuals and strive towards providing them with a personalised service and credit card products that will fit each of their specific needs. Simultaneously, HSBC Group has been trying to build up a good reputation in the US and conquer the markets of HSBC – North America, proudly stands one of the top 10 financial services companies in the United States. Its combined team reached more than 53,000 employees works with the common goal of meeting the needs for about 100 million customers. After achieving the goals in US, the company focused on developing countries and is more interested in the emerging markets of Asia-Pacific region and is continuously heavily investing in these regions. Furthermore HSBC is considering moving its head office from London to Hong Kong. Britains greatest bank, warned key shareholders that this was unsatisfying full-year results have made arguments for shifting HSBCs domicile to Hong Kong unsatisfying†. The investors have been shocked by the swift gear-change in HSBCs review of its domicile but some others have already told the HSBC that they would sponsor the move. Some other investors said that they understood the move and that the bank had been a change of tone as HSBC reviews its domicile. UKs capital terms for the main banks, now is one of the greatest in the world and according to the Basel terms, is expected to go even higher. Although HSBC refine to the investors that if the terms in Hong Kong is more relaxed requirements, that can cost less and develop more profit by making it the best use of its balance sheet. The loss of HSBCs head office in London, despite the fact that abused for months because of the raise in financial arrangements, would be a severe blow to the Coalition which, admitting some of its banker criticism is relying on a private-sector-led recovery. However, HSBC supported that it elects to stay in UK and told that an approaching change in its position was entirely hypothetical. Marketing environment of HSBC The most important intention of the report is to investigate the business environment of HSBC Holdings PLC. HSBC Holdings also is one of the market leaders in today’s banking world. HSBC head office it can be found at London’s Canary Wharf on the HSBC tower. HSBC stands for Hong Kong and Shanghai Banking Corporation, which was established by a man from Scotland, named Thomas Sutherland, in 1865. The report presents information about the company’s activities, financial performance and market environment. Going through few major topics will provide investors with reasonable overview. The first part of the main body will primarily focus on the Company’s Profile and Activities, afterwards the analysis of macro-environment and the micro-environment of the company, evidence of an audit of key competences within the company followed with the recommendations and conclusion. Macro-Environment Analysis PEST ANALYSIS POLITICAL Government is responsible for protecting the public interest. Political stability affects business decision. Consumer protection. Regulations of business activities. ECONOMIC Competitor activity. Competition for resources. Savings. Unemployment numbers. SOCIAL Work life balance. Trends in consumer behaviours. Leisure. Lifestyle. TECHNOLOGY Technological arrange is speeding up. Technology develops now products (internet). Improved communication. Internet business. POLITICAL ANALYSIS HSBC banking has been sheltered by the regulations and policies made by different governments in the countries where they are working. The company has been able to remain to the policies agreed by each government to make sure that the company will be able to accomplish business operation successfully and effectively. HSBC Company also formulates their own defence strategies besides any governmental restrictions and limitations. ECONOMIC ANALYSIS Being one of the world’s leading and completive businesses in conditions of banking and finance HSBC said to have a secure and successful economic strength. In spite of lots of dangers that they meet in many parts of the world, the management of HSBC make what they need to be able to go beyond such struggles and to have a better economic condition and create a shield against unemployment. SOCIAL ANALYSIS HSBC is being affected by the circumstances of the society in which they are in use. By the side of this HSBC tries harder to make sure that each society is given the same chances to take the benefit of the resources given by the organization. The company adhere to having good name and relations in the society that belong to secure that everything will be customary and under control. TECHNOLOGICAL ANALYSIS The urgent situation of information technology, internet and generally the improvement of technology effects how HSBC has been working in the past years. The company search for different systems and used internet to get to their costumer all over the world and also help them know the latest trends in the global business. Except from these, the company also uses special facilities which help then to advance their productions and operations and also make them to achieve their goal. Technological breakthroughs can create new industries which might prove a danger to presented organizations. To summarise PEST analysis looks at the business strategies to understand the environment that the company is working and also to take the advantages and benefits to minimize the threats and the dangers for the business. Micro-Environmental Analysis -Porter’s Five Forces Potential entrants HSBC has many threats from Tesco, Sainsbury’s and a large number of other markets consider to enter into banking industry as a result of high profits that the specific kind of industry offers. Large super-markets in UK seek to enter without considering that those threats sometimes breakdown organisations such as HSBC. Although, HSBC received several threats from the market, they were still able to create high standards for the competition. Strong branding images are used from HSBC, so the company will not result in loss of customers. Bargaining power of customers An organisation created a value which has affected the occupation from one of the two important forces customers’ power. The role of this force contains the customers concentration along with the size. In other words, HSBC managed their customers as a result of allowing the company to gain customer loyalty. The strategy that was used by HSBC allows them to have a chance becoming a world leader in banking industry. Threat of substitutes: Another significant threat that HSBC faces is that competitors provide new products and services. This threat gives the opportunity to the company to work hard as a result of being sustain to its position. HSBC’s strategy focuses on the four different customers’ sections. Bargaining power of suppliers: Customer power mirrors to supplier power. This force focus on two important points. The first one is the significant size and concentration of suppliers and the second one the differentiation in the materials being supplied. HSBC use the strategy of charging markets with different prices according to differences of the price of each buyer. Rivalry among current competitors: There have many rivals in the banking and financial sectors. HSBC used efficient strategies to ensure its leadership position in the market among rivalries. Moreover, due to the capabilities of other rival companies, HSBC develops strategic plans to confirm that they are permanently being the first choice of their customers in banking industries. Nowadays, as we cross the mountain of financial crisis, a number of banks went to liquidation . SWOT Analysis STRENGTHS International Finance. Record Profits. Listed in London. China. WEAKNESSES Poor Performance. Brand Name. OPPORTUNITIES Growth on emerging economies. Biggest Bank in Middle East. Low mortgages interest rates. THREATS Moving back to China. New Regulations. Fewer Revenues from the integration of financial markets. STRENGTHS International Finance Since HSBC is a global company itself is well qualified to advise other companies on aspects of international business. With offices around the world, for the international client HSBC often cannot be defeated in this area. HSBC knows how to succeed in Mergers and Acquisitions (M E) and the organic and the effective development. Record Profits Last year, HSBC experienced the most profits ever for a UK high street bank. HSBC have revealed their profits more than doubled in 2010 to ? 10 billion with every region in the black for the first time since 2006. Listed in London HSBC is listed primarily in London and Hong Kong stock exchanges, which saves the company a lot of grief in complying with new U. S. legislation Sarbanes-Oxley law. Many companies have chosen to list on foreign stock exchanges, except America, because of expensive new regulations. China HSBC has 140 years of experience in China. Since China is the place to be today for companies and banks, HSBC benefits for being so old Chinese company and accepted by the Chinese people. The best news for HSBC is that, like other companies grow in China, it does too. The reason this happens is that it wins new customers and new global opportunities with each passing day. The HSBC has the largest network of any foreign bank in China and deeply understands the Chinese market and the customer. In a world that is increasingly going the way of China, this is quite a boon to HSBC. WEAKNESSES Poor Performance There is a poor performance in the section of personal finance services. HSBC try to fix these problem years ago. But the problem is there every year. Brand Name While it is certainly a global company, HSBC came late in the game to decide to execute a comprehensive marketing strategy and take advantage of the global brand. Because he had created so many different banks in different countries at different times over a period of one hundred years, which set them up with different names Hong Kong Bank of Canada, the British Bank of the Middle East, etc. Not even all of these banks prior to 1998, bore the logo of HSBC. In 1998, they were all branded together, but the previous lack of branding and name changes can damage the HSBC brand recognition. Customers may have thought that HSBC was responsible local bank and did not realize that HSBC had already serving for decades. OPPORTUNITIES Growth on emerging economies Apart from the growing Chinese middle class Brazilians and Indians have begun to appear as consumer culture, and thus increases wasteful consumers. Some residents of those countries in the past does not even own a bank account, but companies such as HSBC is ready to move in and benefit from the growing middle class in these areas. In places like Argentina and Turkey, HSBC experienced pre-tax profits by 50% in the past years. This is where it grows more. Biggest Bank in the Middle East The other banks are removed from the Middle East. However, HSBC has been running regional activities at the local level and have been rewarded for his efforts with numerous awards and honours for the Middle East market. HSBC is a trusted name there, and the company benefited from new democracy in Iraq by establishing a presence in the country. HSBC is the largest international bank in the Middle East. Low Mortgages Interest Rates The low mortgage interest rate increases the revenues and market’s shares. HSBC has made some records on this. THREATS Moving Back to China The banking colossal HSBC has been most explicit threat yet that it might move its headquarters from London because of the narrowing regulatory noose. New Regulations The investors of HSBC have been warned that future profitability will be affected by the new global policies designed to make the sector of financial more secure, but smoothed the blow with the promise of increasing dividends. Marketing Mix Of HSBC Marketing: HSBC was known as one of the biggest banking and financial services organization in the global. It has more than 9,800 offices worldwide and employs over 253, 000 people in 85 countries in the world and nowadays, the competition of banking company is very demanding and challenging. Therefore, many different organizations should be used strategic management so that compete effectively and successfully in theirs. In order to competing with other organization successfully, HSBC was able to use many strategies such as Marketing Mix, SWOT Analysis, PESTLE Analysis, and Porters Five Forces Analysis. These strategies focus on four customer groups include Private Banking, Personal Financial Services, Commercial Banking, and Corporate Investment Banking and Markets, and these will help HSBC reach their organization goal. In Marketing Mix once the company is ready to choose business strategy, it has to begin planning the details of marketing mix or 4Ps (Kotler at el. 2008). The main aspect of Marketing Mix is product, price, place and promotion that the firm combine to produce the response it wants in the target of market segmentation. Product HSBC uses hexagon symbol which means one of the world leading brands for customer experience, corporate social responsibility and represents brand recognition. HSBC provide a full range of service, such as personal finance, commercial banking, corporate investment banking and markets, private banking, insurance, mortgage, credit cards and so on. Price In Price and Service Strategies, normally a low price will attract more customers, but HSBC did not focus on pricing strategy. They decided to use service strategy. For example, employee in HSBC serve customer with the best service. Place HSBC comprises around 9,800 offices in 85 countries especially Hong Kong, China, and UK. HSBC group moved its headquarters from Hong Kong to London. Also, HSBC provide the facility of â€Å"Internet Banking† where customers can access their account 24 hours per day and 7 days per week without going bank. Promotion Advertising is the best way to do promotion. HSBC also used many kind of advertising for their promotion, such as billboard, TVC, print ad, newspapers, spot radio and also website. In addition, HSBC sponsored with many company and exhibition, such as Jaguar, HSBC Women’s Champions. Segmenting, Target Markets and the behaviour of customers in segmenting of HSBC Marketing: The market segmentation can help the marketing manager to determine the best marketing mix for organizing and serving the unique segment. This process is dividing the markets into the segments for the potential customers and has the objective for improving the competitive position of the company which can serve its customer better customer service. Market Segmentation is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. Generally, the segmentation strategy is the division of the defined market in the smaller groups for the potential users of the products and can exhibit significant and meaningful variables which can represent the increased and measurable opportunity for the products positioning or investing the resources within the organization and can raised the forecasted marketing achievement objectives in the entire organizational goals of the business. The information technology is considered to be one of the major tools for the functionality scale worldwide of the company. It has its own website and it also has the e-business for internet, interactive, PC internet, and the telephone banking. In order to achieve the company’s marketing objectives, the organization needs to develop its marketing strategy or the marketing program that is centre to the detailed specification of marketing mix and it also includes the internal control as well as the procedures for assuring of effectively implemented and part of this is the market segmentation whereas if this is properly controlled or implemented, then it will greatly contribute to the achievement of the overall goals and the marketing objectives of HSBC. Many of the analyst believed that most of the financial institutions rely mainly on the generic marketing strategies. For the past years, HSBC is known as having the strong brand which can maintain the string perception for the minds of the customers. This can take the time for establishing much resource in keeping be remembering by the other customers as the local banks as well as managing in transferring the brand equities to the corporate brands. The Market Segmentation is the centre for the strong development of marketing strategy which involves the identification of the customers’ perception, needs, expectation, and the buying behaviour in order for them to group homogeneously for the customers who can be satisfied as well as marketed to the similar manner. Therefore, there had been expectation that the one segment can differ from the another activity to the customers profile and to the buying behaviour which has the connection to the sales and marketing activity in establishing these customers which is an ample factor for having these knowledge. The market segmentation is not only to group the customers but to shrewd the certain segment for the development of the clear brands position which as part of the integral process of market segmentation. The company now can launch the marketing strategies which use the marketing segmentation for managing its growth for strategic outlook. This can be done by the deliberation of the revenue generation culture and maintaining the prudent risk or the market risk while investing further to the people. The company has focused on the customers’ needs as a main issue for their development and had been done by dividing the customers in their location and with respect to their culture. In this regard, the company had recognized that most of the customers want to have the long term relationship to the company, ambitious and confident, and has the high productivity and focused to the marketing. In the detailed telephone interview, the respondent noted that the market segmentation of the company for the products and services for the groups of different location worldwide are effective and most of the generated profits had been use in overseas subsidiaries. In this regard, the company can manage to capitalize the presence overseas as well as the local knowledge and the expertise so that they can bring the new customers for opening the new accounts as well as looking at the other services and products that offered by HSBC. The company also had been optimistic that most of the customers prefer HSBC for the long term experience and having the well trained staff added to the lower charges and to the broad range of the products. Lastly, this market segmentation is considered to be generic wherein it greatly depends on the region for the several subsidiaries of the location of HSBC and some of the strategies are put to good. In 2003, HSBC had invested huge amount for proprietary relationship to the customers and to their management system so that the customers are managed efficiently. Therefore, they handled greater customer care and process of financial requirements in order to generate the customers’ satisfaction. For example, In UK HSBC generated much customers contacts for more than one million and led to the expansion of the existing relationship while the internet goes to the heart of every customers and their convenience which is important channel to the customers. In this manner, the e banking of HSBC can be available for the 17 territories and countries worldwide. The commercial banking is one of the strengths of the company which includes the incorporated business as the partnership, sole traders, trading entities, and associations. In this area of business, the company main contacts to the customers are the network managers’ relationship which managed and established to the local branch level or the expansion of the commercial banking centres so that they can meet their future and existing customers into their international reach while the corporate and investment banking can prove that the company can give the competitive advantage which can provide services for 25,000 subsidiaries and 1,200 customers for more than 50 countries. Because product managers can understand customers needs, then the group is supporting the teams through investing into the increase automation for the software and to the risk management, to the intranet site, to the central support of relationship management and having the geographical knowledge. In line with the private banking, the relationship to the managers can operate on the cross border basis in order to serve requirements which specialize for the clients for the different sectors which are all in line to the differentiated approach of the group into the international private banking. Because of increasing the customer base for the company, it build services centre for every particular transactions. In order for the company to remain competitive, it had invested that it can introduce the company in the introduction of the supporting and functionality expansion. The company had compelled to the metric of high level which can provide the actionable data. In line with this, HSBC had surveyed 27,000 customers all over the 24 countries which consist of customers’ experience. The findings that presented by are higher cost-t-serve goes across the entire aspect of HSBC in the professional or personal experience. Upon the movement of the company in its segmentation to the other regions, its product and services had been aligned to the needs of the market segments as the needs to banking through information technology. Through this service, the design for the right distribution channel in reaching the every distinct group so that they can stay contact. This segmentation had been essential to every single business detail that runs the bank in recognizing its long term growth. Conclusion and Recommendation for improvements of HSBC: In conclusion we would like to state that HSBC Group is in constant search of further development and its key data of latest year’s financial performance proved that they are succeeding in their aims, as the company is showing increase in almost all aspects of its business. It has shown steady growth in total profits in all most important regions of operation. It has also achieved large earnings per share increase over the last five years. The company has recently made a successful growth in the Middle-East region and expects continuous growth in profits from that region. In Asia all business segments exceeded and also contributed to overall function of the HSBC Group. From our point of view, in a company that has reached such huge size and success, there is not much that can be improved, considering their financial performance. It is worth mentioning, that HSBC Group should give more attention to the rapidly developing internet banking system. The information presented in this report is enough to make the final decision and as far as we are concerned it is good and reliable company to invest in. It is a perfect long-term investment. HSBC Group has around 220. 000 shareholders in over 124 countries and this only adds to its reputation and proves its trustworthiness.

Sunday, October 27, 2019

Double Consciousness In Black Culture

Double Consciousness In Black Culture In his book The Souls of the Black Folk, WEB Du Bois is considering the situations the Africans, who were American citizens after the American Revolution war faced. These where people who were slaves afore time and had become American citizens after being freed from slavery by Abraham Lincoln. The whites looked down upon these black Americans, who were African Americans. They also mistreated and despised these African Americans. The whites considered themselves superior than the blacks and believed that nothing good could come out of these black Americans. The whites considered the black Americans poor and chaotic. They denied the African Americans the opportunity to access basic requirements like education, health care and running businesses. Through this treatment, the African Americans found themselves in a state of confusion. They looked at themselves through the eyes of other people (Du Bois, 12) and considered themselves inferior to the whites. They believed that they were Amer icans and, at the same time, their color and discrimination made them believe that they were Africans. These Negros never wanted to give up any of the two statuses because they believed it had some good to offer, a situation that put them in the state of double consciousness (pg 13). They therefore held on to their African culture and at the same time wanted to embrace the American culture and lifestyle. Double consciousness is a situation where one is convinced of who he or she is and at the same time believes to be what other people thinks he or she is. à ¢Ã¢â€š ¬Ã‚ ¦ this double consciousness, this sense of always looking at ones self through the eyes of others, of measuring ones soul by the tape of a world that looks on in amused contempt and pity. One ever feels his twoness, (Du Bois, 12). Such people hold on to the two personalities thus trying to live like two souls competing for one body. In Du Bois account, the concept of double consciousness was aggravated by the whites stereotypes which made the Negros (the African Americans) to doubt the truth they had about themselves, racism that made black Americans to be segregated from the American community and the understanding that the Negros were both African and American. The Afro-American strove to attain self-consciousness and change his double consciousness to a satisfactory truer self (Du Bois, 13). Even though the African Americans desired a better self, they were not ready to change any of the two natures to suit the other. They had to make use of their formerly dispersed, wasted and forgotten mind in order to get out of the problem they were facing. As a result, the African Americans formed a movement that helped them to revolutionalize America and the world and enable them to participate fully in the development of their country. The African Americans employed their skills such as poetry, literature, plays, concerts and music to express what they felt and how they wanted the whites to treat them. They came together and formed an alliance where they used plays and music to discourage stereotypes and discrimination. They formed an alliance and named it the Harlem Renaissance. This alliance grew and became popular among the African Americans. Wor ld War 1 and the social and cultural changes in the United States accelerated the growth and popularity of the alliance during the start of the 20th century. The Harlem renaissance brought democratic reform to the American people. However, the Renaissance ended abruptly due to the great depression and their assumptions about the importance of culture that did not related to the social and economic realities. The African Americans sought better standards of living in other parts of the United States of America. They migrated from the southern farmlands to the northern industrial and town areas. At first, the African Americans received some level of acceptance by the whites and they lived with them in the Northern cities. They established their businesses and started growing in their economic status. Despite this, the whites still looked down upon the blacks and controlled most aspects of their lives like in markets and the economy at large. The blacks found a better life in the neighborhood for some time. This led to a higher influx of the Whites from the south leading to their increase in population. The population of poor blacks in the region increased, as most of them were jobless and from poor background. This situation led to increase in social evils as some became thugs, formed groups of thugs, and disturbed the peace of the people in those areas. Du Bois uses the veil as a metaphor through out his work. In his book, Du Bois stated that the Negro is a sort of seventh son, born with a veil (Pg 12). A veil is like an opaque curtain that separates different groups of people. It makes people to be ignorant of what is taking place in the other group because they cannot see it. The veil makes things obscure and acts as a mask preventing the whites from seeing what is of importance in the whites. It covers, hides and conceals the blacks who are born in the veil making them invisible to the American whites. Du Bois indicates that the veil makes the experience of the African Americans invisible to the whites. In a sense, he wants to lift up the veil for us to see and understand what is taking place inside the veil. The veil that separated the whites and blacks was color. This veil followed the people throughout their lives from birth to death. This means that the veil of color separated the way the backs and whites treated each other in all aspects of their lives with the blacks being discriminated in social life, political life, in hospitals, churches, schools, streets, jails and even in graveyards (Allen Jr. Pg 2). Color separates people in the United States making them live as different communities in one region. This causes harm to the inhabitants and destroys democracy. The African Americans feel alienated but at the same time feel themselves as worth people with their own culture and traditions. This thought gives the blacks a dual perception, which Du Bois referred to as double consciousness. Du Bois suggested that the African Americans have an important identity valuable and profitable to all the inhabitants of America. The current conditions in which they thrive prevent this identity from developing or becoming fully and exploited. Through their various cultures, the white Americans put blocks and divisions on the black Americans. Du bois philosophy has been useful in development of American political theories. It has also influenced many people in the tradition of Africana theory. It has been important in development of the race theory through his argument that race has some real meaning even though it is difficult to define that meaning. The book addresses the concept of domination where some people use their race to dominate others and exploit them. Such is evident in the world today. Still the whites are marginalizing the blacks and alienating them in major aspects of development of the American nation and the world at large. The whites have not fully agreed that the blacks can provide much in development than they can do. The whites still discriminate the blacks and deny them good opportunities in education, social standing and in political issues. As a result, the double consciousness still exists in the blacks to some degree. The blacks, however are struggling to overcome this and have been seen contending with the whites in the social, economic and political aspects. The American political theory today has undergone transformation, becoming better than it was decades ago. Science and social science philosophies have helped broaden the intellectual horizons thus improving the prospects of the political theory. This has helped reconcile the conflicting philosophies and traditions of the African Americans and the White Americans (Held, Pg 14). The transformation has also enabled the common citizens to track and participate in the formulation of the political theories and policies. The policies have largely accommodated the African Americans and allowed them to participate actively in the political activities of the American Nation. The new political theory has reviewed the aspects of sovereignty, democracy and justice to all people (Held, 16). Despite all the transformations and struggles the African Americans have made to avoid racism and discrimination, it is notable that this still exists up to now. According to Brown N. Kimberly (2010), Du Bois desire was to see double consciousness eradicated (Brown, 31). Double consciousness still exists but it is no longer an urgent objective. Discrimination and racism still exist, although it is at a lesser degree than it was during the time of Du Bois. Some people are still struggling with their identity and mixed cultures as was experienced by the African Americans. Political instability and social injustices experienced by the people aggravate this problem. Economic disparities and differences in social standing makes some people look down upon others and make them to develop to some degree the double consciousness problem. The political status of the Backs in the American nation has undergone major transformations. Today, the black Americans have a share in political posts in different ranks. This shows that the whites have accepted the contribution of the African Americans and their social standing, intellect and role they play in society. The African Americans of today are not be haunted by the double consciousness as much as it were with those of some decades ago. The new political theory has changed much in terms of policy on how all people aught to treat others. As a result, the African Americans have equal opportunity with the whites in access of all services needed by them. Even though this is the case, there are still some stereotypes. Some of the people still feel superior and thus mistreat others because of their color, race and ethnicity. The whites need to recognize the struggles of the black Americans and recognize them fully as human and treat them with the respect they deserve. They should recognize them as part of them and fully incorporate them in all development plans and activities. The whites need the intellect, resources and power of the African Americans in running the activities of their nation corporately. Cited work Allen Jr. Ernest (1992): Ever Feeling Ones twoness: Double Ideas and Double Consciousness In the Souls of Black Folk, Contributing in Black Studies: Vol. 9, Article 5 Held David: Political Theory today, Stamford University Pres, 1991 Brown, N. Kimberly, Writing the Black revolutionary Diva. Indiana University press, 2010 Du Bois, W. E. B. The Souls of Black Folk, Forgotten books,2008

Friday, October 25, 2019

Devial And Daniel Webster :: essays research papers

The play "The Devil and Daniel Webster" was boiring as watching grass grow. The audience struggled to find a comfortable position to stay awake. This disappointing production was stale and went nowhere. Unfortuneltly the audience was unable to develop any emotional relationship with the main characters. THe play predictablitly created an atmosphere of distisfaction. Stephen Vincent Benet obviously was having a bad day when writing this script. Benet uses his three main characters as symbols of mans struggle with good and evil. Evil was represented by the all mighty Scratch. Usually the devil is the undestructable force that can't be stopped. Benet did a poorjob portraying that we all struggle with the Scratch's inside of us. THis is a missed opportunity to develp his characters with traits we could all relate to. The most honest part of the play was the jury. The twelve men represented Jabez's weaknesses. They understood is internal need for money and power. The conversatioin between then three main characters helped the audience understand their relationshipfor one another and their daily values. For example, Mary portrayed the little girl next door nrole in the play. Mary was apathetic and devoted to her husband. At all cost her marriage vowes were very strong and meant a lot to her. Even her commitment to her husband was strong but she still apeared pathetic. Websters powerful commitment to strong morals leaves him exposed and out in the open. You can't take this story to seriously. For example, what neighboor is going to help someone who made a pakted with the devil. Theres a lot of unfinished story lines. The disappointing writing of Benet left the story unresolved.

Thursday, October 24, 2019

Independant Study, Delayed Cord Clamping vs Immediate Cord Clamping Essay

Throughout the students practical placements they have witnessed midwives having conflicting views on the practice of delayed cord clamping which then allowed the student to research the topic in depth. After reviewing all the evidence the student will make recommendations for practice. They should discuss the implications of both delayed cord clamping and immediate cord clamping to improve patient safety and reduce harm to both the neonate and the mother. For the student to show their ability to be an independent learner they must undertake a study on a subject of their choice. The student has chosen to discuss whether delayed cord clamping or immediate cord clamping is more beneficial for a positive outcome for neonates and mothers. The student will relate this subject to The World Health Organisations (WHO) documentation relating to patient safety and also how delaying cord clamping could reduce harm to the neonate and mother. Previous to this study the student will have presented their plan and learning outcomes to a small audience and has also provided a rationale, stating the aim, learning outcomes and also outlining their reasoning on choosing this particular topic for their Independent study (appendix 1). Literature Review The most historically practiced protocol has been delayed cord clamping, with work dating back to 1773, when Charles While published his famous work, A Treatise on the Management of Pregnant and Lying in Women, which taught delayed cord clamping as common practice except in the case of a nuchal cord (Cook, 2007). Erasmus Darwin in 1801 suggested that it was injurious to an infant if the umbilical cord was cut too soon. He advised it should always be left until the child has repeatedly breathed and the cord had stopped pulsating, otherwise the baby would be left much weaker than it should be as the blood which should have been transfer to the baby would have been left in the placenta (Bluff, 2006). Immediate cord clamping started becoming more common practice in the 1960s due to two reasons. Firstly, mismanaged jaundice provoked a great deal of lawsuits against paediatricians who then urged obstetricians to minimise placental transfusion. Secondly, due to the increase use of analgesia and active management of the third stage of labour Eastman (1950) stated that by the widespread use of analgesic drugs in labour, it has resulted in a number of infants who had sluggish respiratory effects at birth causing the need for immediate cord clamping to take place. In 1997 the World Health Organisation suggested the primary reason for early clamping being practiced is to protect the neonate from the large infusion of blood that occurs from the Syntocinon induced contraction immediately after delivery. More recent studies have shown the opposite from this and that delayed cord clamping is more beneficial to the mother and baby. The NICE Clinical Guidelines (2007) on intra-partum care carried out a review to ascertain whether interfering with placental transfusion had any benefits to the mother or the baby. Their findings was that there was insufficient evidence to support delayed cord clamping in high income countries but it did support that delayed cord clamping reduced anaemia in low to middle income countries. They suggest this is due to anaemia being more prevalent in those countries over all and that more research needs to be done to suggest delayed cord clamping is beneficial to mother and baby. The student has chosen three studies to consider and review. The first is a study by Anderson et al, (2011). Their aim was to determine the effects of delayed cord clamping versus early cord clamping on neonatal outcomes and iron status at four month. Their reasoning behind this was that previous studies have found that as much as 26% of children suffer from anaemia and in India 70% of children between six-eleven months were found to be anaemic (Jaleel, Deeba, Khan, 2009). It has been suggested that iron deficiency has been associated with impaired neurological development; therefore Anderson et al (2011) decided to carry out a randomised control trial to try and decided what would be the best practice. They state their main focus is haemoglobin and iron status at four months of age and they have a secondary focus of neonatal anaemia, early respiratory symptoms and polycythaemia. Their aim was clear from the outset that they would show delayed cord clamping reduces iron deficiency in neonates. The second study is an article by Bluff (2006) discussing early versus delayed cord clamping. Bluffs objective is to prove that by delaying cord clamping it can reduce the incidences of Respiratory Distress Syndrome, Intravatricular Haemorrhage, Necrotizing Enterocolostic and brain damage. Bluff (2006) provides sufficient evidence to back up their claim agreeing with Anderson et al (2011) that delayed cord clamping is more beneficial to the mother and baby than early cord clamping. The third study the student has chosen to discuss is one of midwives views on delayed cord clamping. Airey et al (2008) states that although there is evidence to associate delayed cord clamping with benefits to mother and baby midwives still practice early clamping. The author claims there is an uncertainty of alternative strategies with cord clamping. Falcao (2012) agrees suggesting this may be due to the lack of knowledge and clear guidelines of what delayed cord clamping is. Therefore Airey et al (2008) conducted a survey, their aim was to interview a number of delivery suite midwives and record the results, stating there is conflicting knowledge of the timing of delayed cord clamping. Anderson et al (2011) states that young children are at risk of iron deficiency due to low iron intake and the need for iron for rapid growth. Iron is essential for cognitive development (Mitra, 2009) therefore it is important that we understand the best practice possible to reduce these risk associated with iron deficiency and achieve optimal brain development. Bluff (2006) states that iron stores are crucial for optimal neurological development. Anderson et al (2011) obtained their results from 400 full term infants in low risk pregnancy which makes it one of the largest randomised controlled studies comparing delayed and early clamping. By using a larger group it gives more accurate and widespread results (NIH,2012). Their results showed, that at four months of age infants had no significant differences in haemoglobin concentration, but 45% of infants that had delayed cord clamping had higher ferritin levels and lower prevalence of iron deficiency. Mitra et al (2009) also carried out a similar study, although only using 130 participants the same results were found that delayed cord clamping reduces the risk of iron deficiency. Many studies have shown that by clamping the umbilical cord immediately after birth it reduces the blood the neonate receives therefore it may increase the risk of that infant becoming iron deficient or anaemic. The blood circulating the placenta and umbilical vessels is 25-40% of the babies total blood volume (Yao & Lind,1974). A healthy neonate’s blood volume is around 80-115ml/kg of birth weight therefore a neonate weighing 3. 6kg has a blood volume of 209- 290mls of blood, which 75-125mls may have been transfused. By delaying cord clamping and allowing the extra blood to be transfused this could provide the neonate with an additional 50 mg of additional iron which may prevent or delay low iron levels as an infant ( Bluff, 2006). Bluff (2006) also discusses the other benefits to delayed cord clamping, such as reducing the risks of Respiratory Distress Syndrome (RDS) which is the major cause of neonatal morbidity, mortality, Necrotising Enterocolitis (NEC) and Intraventricular Haemorrhages (IVH). This is due to immediate clamping of the cord preventing additional blood being transfused to the neonate which is the equivalent to the amount transferred to a baby with profound shock Morley (1998). This describes immediate cord clamping as the equivalent of subjecting an infant to a massive haemorrhage. Mercer and Skovgaard (2002) state that if we lost this much blood at any other point in our lives it would cause serves morbidity or death. . By clamping the cord immediate after delivery this would result in blood being sacrificed from other organs in order to establish pulmonary perfusion, which may increase the risk of the neonate suffering from RDS, NEC or IVH. The use of Delayed Cord Clamping should also be used with preterm neonates. Strauss et al (2008) also carried out a randomised controlled trial comparing delayed versus immediate cord clamping but specifically relating to preterm neonates. The outcomes are the same as the previous trials that delayed cord clamping is more beneficial to the neonate than immediate cord clamping. The author states that the neonates whole blood volume was increased after delayed cord clamping. Bluff (2006) also agrees that delayed cord clamping should be used with preterm infants if possible as it increases red blood cells and stabilises blood pressure therefore decreasing the need for transfusions and also decreases the risk of bleeding in the brain. Although there is a great deal of evidence showing benefits to the neonate from delayed cord clamping, there is also benefits to the mother. Bluff (2006) suggests that by delaying the clamping of the cord it reduces the risk of the mothers experiencing a post-partum haemorrhage or a retained placenta. By immediately clamping the cord it increases the placentas blood supply by as much as 100mls therefore increasing the bulk of the placenta and decreasing the efficiency of uterine contractions which are necessary for the expulsion (Bluff, 2006). In 1968 Walsh found that Delayed Cord clamping reduces post-partum haemorrhages and retained placentas. She states that with the placenta being less bulky when it has been drained blood by the neonate, the uterus can contract easier and ore effectively on a less engorged placenta therefore reducing maternal blood loss. This is helping to improve patient safety to the mothers by preventing PPHs and retained placentas. It was thought that early cord clamping should be performed if the mother is anaemic, so in 2004 a study conducted by the Liverpool school of tropical medicine assessed mothers with a mean haemoglobin level of 10g/dl. The results showed it was still beneficial to the neonatal to delay the cord clamping and caused no adverse effects to the mother. The adverse effects of delayed cord clamping which are outlined in the studies are that it may cause polycythaemia and hyperbilirubinemia. There have been studies to show that polycythaemia and jaundice is an increased risk of delayed cord clamping. Polycythaemia means that more red cells are transfused delivering more oxygen to the tissues which Bluff (2006) suggests could be beneficial. Some, use the reasoning that there is a risk that by having more red blood cells may cause the blood to become too thick as an argument against delayed cord clamping, which seems to be negligible in healthy babies. Morley 1998). A study carried out by Hutton and Hussian (2007) showed that the infants who had delayed cord clamping had a slight increase in polycythaemia but where not symptomatic and did not need any treatment. Morley(1998) suggest that if a baby receives their full quota of blood, then the baby is almost certain to suffer from slight jaundice as its caused by the normal breakdown of the normal excess blood to produce bilirubin, but there is no evidence of adverse effects from this. Mercer et al (2003) also carried out randomised and nonrandomised studies on delayed cord clamping. From the five hundred and thirty one term infants and nine trials she conducted, there were no significant symptoms of either polycythaemia or hyperbilirubinemia noted. Hutton and Hussians study also showed a slight increase in bilirubin levels within the first 24 hours of live but no infants had to be treated. There were insignificant differences in bilirubin levels from three to fourteen days. The trial Anderson et al (2011) carried out also found no differences in these outcomes. The Cochrane review (2008) was one which reported significant differences in bilirubin levels between immediate cord clamping and delayed cord clamping and suggested a number of infants needed phototherapy for jaundice, although it was conducted using unpublished data. Therefore given no reason to ensure the cord is clamped immediately to prevent any harm to the infant. One of the problems the student observed while working in a clinical area was the midwives different views and practices on cord clamping. Airey et al (2008) carried out a study to gather the general senses of midwives views on the subject. They interviewed 63 delivery suit midwives of which 42 described delayed cord clamping as when the pulsation stops, but 48 of the midwives admitted to clamping the cord within one minute of the baby being delivered. The author states that within the UK 87% of units give Sytocinon and clamps the cord early applying controlled cord traction. Falcao (2012) agrees in which a higher percentage of midwives will practice early cord clamping rather than delayed. She suggests this may be due to the lack of knowledge and clear guidelines of what delayed cord clamping is. Falcao (2012) states all midwives should have a clear understanding of the timing and benefits of delayed cord clamping to have the safest up to date practice. Discussion Patient safety is a worldwide public health problem, but the issues around patient safety differ. In 2002, The World Health Organisation recognises patient safety as ‘the need to reduce harm and suffering of patients and their families’. They state that any producers carried out should be evidence based to help prevent harm. Anderson et al (2011) randomised controlled trial refers to reducing harm to the neonate. They suggest that by delaying the cord clamping it is improving iron stores. As previously discussed by increasing iron stores it is likely to reduce the risk of impaired cognitive function, Respiratory Distress Syndrome, Intraventricular Haemorrhage and Necrotising Enterocolitis (Bluff, 2006). This is giving us evidence that delayed cord clamping is beneficial to the neonate. The Royal College of Midwives have produced a document ‘Evidence Based Guidelines for midwifery-led care in labour; third stage of labour’ which outlines the ‘pros and cons’ for delaying cord clamping, stating communication is important. They suggest by informing the women of her choices and explaining to her the benefits she should be able to make a decision which midwifes will support. According to the joint commission on Accreditations of HealthCare Organization, communication was the worst category in 2005. They state the reason for ineffective communication is varied from stressful environments causing staff to forget information, to the culture of autonomy and hierarchy of staff. Poor communications between health care professionals, patients and their carers has shown to be the most common reason for lawsuits against health care providers (WHO,2011). It is important that information about delayed cord clamping is shared with the women herself so she is able to make an informed choice about the care of her and her baby. Another problem highlighted in communication is the ability to handover correct information to staff taken over their care. The SBAR communication tool has been implement for staff to be able to communicate effectively with one another (NHS, 2006). Communication is essential to good team work, and team work is essential to patient safety (NHS, 2007). Staff should use the tool in the clinical area where it enables the communication to be clear and allows the midwife looking after the women to write down their care plan for the staff to take over without the worry of missing essential information. Communication is also very important in delayed cord clamping as Airey et al (2008) highlighted the midwives have different views on cord clamping and the timing that defines delayed clamping. Their results showed a variance in understanding of delayed clamping times whether it should be after one minute, five minutes or after pulsation has stopped. Each unit should be able to communicate with their staff to make sure that all midwives have the same understanding of cord clamping to promote the best possible practice to reduce harm. NHS Scotland (2007) state that clinical descions about treatments should be made on the basis of the best possible evidence to ensure care is safe and effective. Midwives should have the ability to be able to assess information which would help them make decisions about the best possible care for that women. They should be able to understand where delayed cord clamping is not appropriate by identifying a problem such as an obstetric emergencies, and use appropriate interventions to care for that women and her baby to reduce the risk of any harm (WHO 2011). WHO (2007) state that evidence does not always need to be the most up to date to be the most accurate. Bluff (2006) discusses article written as far back as 1773 which are relevant to practice today and still adhere to patient safety guidelines discussing how delayed cord clamping reduces harm to the neonate by increasing blood supply. As Bluff (2006) discusses, there is some evidence that shows immediate cord clamping contributes to post-partum haemorrhage (PPH). The rate of PPH continues to rise although most other causes of severe maternal morbidity declines. International data suggest that post-partum haemorrhage is increasing worldwide with 385 women in Scotland experienced PPH in 2011, one in every 170 births. PPH accounted for 73% of all the reported incidents of severe maternal morbidity. (Healthcare Improvement Scotland, 2013). As Bluff (2006) states by simply practicing delayed cord clamping causing the placenta to be drained of blood by the neonate it will help reduce the number of women experiencing Post-partum haemorrhages improving Patient safety. By gathering all the information and research studies carried out it is clear that by delaying cord clamping at deliveries it can reduce harm to neonates and prevent unnecessary illnesses and diseases. WHO state that’s when solutions have been shown to work effectively in controlled research settings, it is important that we can assess and evaluate the impact, accessibility and affordability of these solutions and implement then accordingly. It has been proven that by practicing delayed cord clamping cost is reduced as it is less likely for the neonate to need a blood transfusion. (Kinmond, 1993) . It is very accessible as we would not be changing practice just delaying it therefore we should implement delayed cord clamping to reduce harm and improve on patient safety for both mothers and neonates.

Tuesday, October 22, 2019

Mastering Quantitative Marketing Example

Mastering Quantitative Marketing Example Mastering Quantitative Marketing – Assignment Example The organization of today faces a number of challenges in a tough competitive environment; a significant challenge among these is managing change. Long gone are the days when organizations relied on traditional right brained quantitative approaches (MERKLE, 2004). With out a progressive quantitative approach, it is impossible to succeed in this dynamic environment. The marketing of today revolves around information; this can range from information of media and channels to events and customers. Thus to be successful as a marketer, it is imperative that all this information should be arranged in efficient formats, for analysis and interpretations. There a number of applications of quantitative analysis in marketing. A very important factor in any marketing strategy is the profit driver; these are actually the only thing that can change market performance. Usual profit drivers from any marketer perspective can be Audience, offer, Contact, media etc. To measure and use all these profit d rivers in order to maximize your revenues an organization must use quantitative statistical techniques to measure and analyze them. For example changing demand trends are measured using surveys and interviews. Marketers than apply statistical tools on them to understand correlation with different variables that could have caused these changes. Comparative analysis helps marketers analyze customer switches and identify weak spots for their own organization. Demand forecasts are basis of any marketing strategy; quantitative marketing techniques are used to determine demands for different products and services. There is thus a growing need to move towards structural models which predict behaviors with market data (Chintagunta, 2006). In the marketing terminology, qualitative assumptions are taken as truths, but facts can only be drawn based on quantitative research. For the purpose of this discussion we will follow the consensus theory of truth because it is the most relevant to our topic (Nicholas, 1995). Truth according to the consensus theory is what is usually agreed upon. Fact on the other hand is a ‘pragmatic truth’, this usually refers to a statement that can be checked, proved and confirmed. This pragmatic statement is a contrast to opinions and beliefs. In management science terminology we can take fact to be a verifiable objective terminology that has been proven by empirical evidence. In market qualitative statements are usually taken as truth, a valid example is expecting girls to always like pink. These are usually common flaw that in an era of customization are not valid and pertain again to qualitative marketing. How can we differentiate a truth from a fact? This is a question all marketers consciously or subconsciously; face regularly. The only solution is to apply quantitative techniques and use empirical evidence when the line between truth and fact is thin. A valid example will be conducting a survey to calculate the number of girls who actually like pink. Turning truth into facts can some times be costly and requires a lot of work and cost but can save organizations huge amounts of money in form of sales and cost of sales. A number of other analysis tools such as Regression, correlation, covariance etc can help establish facts about relationships and observations, thus differentiating fact from truth. References Barry, G.W. (1997). Scientific Method: A Historical and Philosophical Introduction. Routledge. ISBN 0415122821 Nicholas, R.N. (1995) Pluralism: Against the Demand for Consensus. MERKLE. (2004). Mastering Quantitative Marketing: CREATING AND LEVERAGING INFORMATION TO IMPROVE MARKETING PERFORMANCE. Chintagunta, P.C. , Erdem, T.E. , Rossi, P.R. , Wedel, M.W. , (2006). Structural Model in Marketing: REVIEW AND ASSESSMENT. Market Science, 604-616.

Monday, October 21, 2019

The True Confessions of Charlotte Doyle essays

The True Confessions of Charlotte Doyle essays A good book requires enough intrigue and suspense to grab a reader's attention and hold it, stringing it along from chapter to chapter. Avi's The True Confessions of Charlotte Doyle is such a book. I found it to be both intriguing and suspenseful. The main character, Charlotte Doyle, is a thirteen-year-old girl who always had the best things in life. She was from America, but had lived most of her life in England. Her family had moved back to America, leaving Charlotte to follow after finishing her school year. Though she was set not originally set to travel alone, she did. There are many characters who make their presence known in this novel (Mr. Hollybrass, Mr. Keetch, and Fisk), but the major contenders are Captain Jaggery and Zachariah. Captain Jaggery is the suspected villain, ever since the beginning of the book. As the book progresses, so does the "punctilious" nature of Captain Jaggery. Zachariah is the lone black man on the ship who, from the beginning, tries to befriend Charlotte and warn her of the potential dangers aboard the ship. Even though most characters are not "deep," they all play some role in demonstrating such things as loyalty and betrayal. In the book, Charlotte not only embarks upon a physical journey but an emotional one as well. At the beginning, we are introduced to a young and proper lady (in the true sense of the word). A lady who had been trained in the finer arts of high society behavior. A lady who is very easily influenced by appearances and status. Her views of trust and distrust based upon the ideals given to her through an upbringing, eventually give way and sets a course of events in motion. A course she soon discovers that she desperately wants to change. The actions she proceeds to take are nothing short of heroic and courageous. The voyage matures her years beyond her young and tender age of thirteen. The book is written in first person - from Charlotte's...

Sunday, October 20, 2019

Definition of Corporate and Social Responsibility

Definition of Corporate and Social Responsibility Corporate Social Responsibility refers to all the efforts made by an organization to satisfy the interests of the society and its stakeholders. An organization goes beyond the expectations of regulatory bodies to promote the social welfare of its stakeholders and the surrounding community.Advertising We will write a custom essay sample on Definition of Corporate and Social Responsibility specifically for you for only $16.05 $11/page Learn More Corporate Social Responsibility is not a profit making venture but a way of giving back to the society by guarding stakeholders’ interests. The benefits of Corporate Social Responsibility should trickle down to all the members in the community without any kind of discrimination. Corporate Social Responsibility should begin from within the organization where the welfare of employees is taken care of. Organizations are always under scrutiny by the, government public and other stakeholders with failure to participa te in activities that enhance the welfare of its customers, employees and the community at large dents its leading serious consequences. This essay will compare and contrast different Corporate Social Responsibility models used by organizations. The financial power exhibited by organizations means that the national economy of any country depends on their general input (Mallin, 2009). The surplus money that organizations have at their disposal should be used on funding environmental conservation and social welfare programs. The Social Corporate Responsibility concept is understood differently by different organizations. The Corporate Social Responsibility programs and initiatives are implemented using different models that depend on a company’s philosophy on Corporate Social Responsibility (Mallin, 2009). There is always a contention on how far organizations should go when trying to meet societal goals. Many Corporate Social Responsibility models used by organizations are norm ally integrated with the overall business model of the organization. Organizations are expected to comply with legal and ethical standards when carrying out corporate and social responsibilities. The pyramid of Social Corporate Responsibility is a graphic model that defines Corporate Social Responsibility in four parts. This broad definition has some similarities and differences with other Corporate Social Responsibility definitions (Mallin, 2009). The four facets of the Corporate Social Responsibility pyramid define and explain Social Corporate Responsibility from different perspectives.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The Corporate Social Responsibilities are very wide and this calls for a clear understanding of the four perspectives. The economic facet that represents all the economic responsibilities of an organization forms the base of the pyramid (Mallin, 200 9). Organizations have shareholders that invest in them with an aim of getting returns from their investment. The economic facet ensures that shareholders do not lose their investments. Companies have the responsibility of ensuring that investors receive rightful dividends and investment returns on time. It is the responsibility of a company to come up with ways of making profits for investors to enjoy the benefits of their investment. The economic facet brings a new dimension to the definition of Corporate Social Responsibility because other definitions do not actually highlight the investors’ welfare (Bacher, 2007). A profitable company ensures continuous supply of important goods and services as well as the creation of employments opportunities for the unemployed. It is the responsibility of an organization to come up with the right strategies and systems in order to improve its revenues for the benefit of shareholders (Bacher, 2007). The second facet of the Corporate Soci al Responsibility pyramid is the legal facet. Organizations have the responsibility of obeying all the regulations that govern its operations. The company has to adhere to all the laws and regulations governing environmental conservation, employee protection, consumer protection and contractual agreements. The legal facet of the pyramid only focuses on the laid down regulations but does not mention the extra effort put in place by organizations beyond the normal legal requirements (Bacher, 2007). Organizations come up with extra initiatives to help the community which supersede the minimal legal requirements. It is important for organizations to adhere to all regulations because failure to do so puts the company at the risk of being shut down and in the process harming investors and employees (Bacher, 2007). The third facet of the Corporate Social Responsibility pyramid is the ethical facet.Advertising We will write a custom essay sample on Definition of Corporate and Social Responsibility specifically for you for only $16.05 $11/page Learn More All the activities of an organization should be just and fair without causing any harm to employees, consumers and the environment. It is the responsibility of an organization to observe the law and demonstrate ethical leadership for the benefit of all stakeholders (Bacher, 2007). Examples of an organization’s ethical responsibilities include waste management, genuine advertisements and how the employees are treated within the organization. It is also ethical for an organization to provide good working conditions for its employees. The ethical facet emphasizes the fact that Corporate Social Responsibility should begin from within the organization as it spreads to the community (Bacher, 2007). The fourth and final facet of the Corporate Social Responsibility is the philanthropic facet. This is the facet that is highlighted in almost all models of Corporate Social Responsibility. Accordin g to the philanthropic facet, it is the responsibility of organizations to commit its financial and human resources towards improving the quality of life in the community (Anderson, 1989). Some of the programs that organizations support under the philanthropic facet include health programs, educational programs, civic programs and volunteer programs (Anderson, 1989). The four facets of Social Corporate Responsibility have critical tensions among themselves (Anderson, 1989). There is a strong relationship between the economic facet and the philanthropic facet because the financial position of an organization determines whether it will participate in philanthropic programs or not. Philanthropic initiatives require finances and it becomes difficult for an organization that is struggling financially to sponsor philanthropic initiatives.Advertising Looking for essay on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The economic and legal facets are dependent on each other since it is difficult for an organization to operate and make profits without having complied with all the laws and regulations (Anderson, 1989). All the components of the Corporate Social Responsibility pyramid are very important in the general running of an organization. The corporate Social Responsibility pyramid forms the basis on which different models are built upon. The similarities between the various Corporate Social Responsibility models are many compared to differences (Bacher, 2007). The objectives of Corporate Social Responsibility are very similar regardless of the model adopted by an organization. It is important to conduct a feasibility study before choosing the type of Corporate Social Responsibility model to use in a particular community. The two most common models are the constituency and the sustainability model (Bacher, 2007). The constituency model classifies an organization into different groups that ha ve similar interests. The company management should work hard to ensure the interests of each group are satisfied. Some of the constituencies under the constituency model include shareholders, employees, consumers, creditors and the outside community (Bacher, 2007). This model can lead to conflicts if an organization satisfies the interests of one group and fails to consider other groups. The interests of shareholders and non-shareholders should be considered in a company’s Corporate Social Responsibility strategies (Bacher, 2007). A company that focuses on making a lot of profits without giving its employees fair remunerations is bound to have conflicts. The idea of splitting an organization into constituencies is what makes this model to be very unique compared to other models (Schwartz, 2011). The Sustainability model takes a different approach by advocating for economic sustainability for the successful implementation of Corporate Social Responsibility initiatives. Accord ing to the sustainability model, an organization should have long-term strategies to ensure it maintains profitability on a long-term basis (Schwartz, 2011). An organization’s future depends on the economic sustainability of the organization. The well-being of stakeholders is key to an organization’s sustainability. In conclusion, Corporate Social Responsibility initiatives are aimed at ensuring the interests of all stakeholders are satisfied. Corporate Social Responsibility is a way through which an organization can give back to the society. The Corporate Social Responsibility pyramid consists of four fundamental components that are necessary for a company to be fully operational (Schwartz, 2011). Corporate social Responsibility models may have different approaches but the goals and objectives are almost similar. The sustainability and constituency models are the two major models that organizations use when implementing Corporate Social Responsibility initiatives. The Corporate Social Responsibility pyramid broadens the definition of Corporate Social Responsibility definition to include the economic, legal, ethical and philanthropic components. Corporate Social Responsibility Definitions have many similarities compared to differences because the goals and objectives are almost similar regardless of the model or approach a particular organization adopts. References Anderson, J., (1989). Corporate Social Responsibility: Guidelines for top management. New York, NY: ABC-CLIO. Bacher, C., (2007). Corporate Social Responsibility. New York, NY: GRIN Verlag. Mallin, C. (2009). Corporate Social Responsibility: A case study approach. New York, NY: Edward Elgar Publishing. Schwartz, M., (2011). Corporate Social Responsibility: An ethical approach. New York, NY: Broadview Press.

Saturday, October 19, 2019

Natural gas Essay Example | Topics and Well Written Essays - 1250 words - 1

Natural gas - Essay Example ther a step ahead they transported the crude gas through bamboo shoots to near sea shore, where it was used to distilled sea water to make it suitable for drinking. In early 1626, a French explorer first times discovered and identified natives igniting gases in America that were seeping into and around Lake Erie. In 1821 in Fredonia, United States, a massive escape of gas was observed in form of bubbles rising to the surface from a creek and an American industrialist and financier William Hart, considered as America’s â€Å"father of natural gas,† dug there the first natural gas well in North America. In Europe, natural gas was first come to known around 1659 when it was discovered in Great Britain. The last century technological development probed that major natural gas reservoirs are laying often in conjunction with crude oil, hence in recent times, major natural gas reservoirs were discovered as a result of searching for crude oil (Speight, 9). Since the discovery of natural gas as a heat source by the Chinese about two thousand years ago, the use of natural gas as an energy source has increased tremendously and presently, natural gas is about one quarter of the energy resources of the world (Speight, 21) as shown in fig. 1. The main use of natural gas is combustion. The heat generated due to burning of gas is either directly or indirectly used for various energy purposes. In direct heating, natural gas is utilized both in residential  and  commercial  heating and cooking purposes. Indirectly the heat generated due to natural gas combustion is used to generate electricity by using gas fired generators, steam turbines, gas turbines and combined cycle power generation units. Another important indirect use of heat generated due to combustion of natural gas is its use as transportation fuel by compressing  natural  gas  (CNG) to less than 1% of its volume at standard atmospheric  pressure (Natural gas report, 3). Except these natural gas is used in many

Friday, October 18, 2019

South African Economy Essay Example | Topics and Well Written Essays - 1500 words

South African Economy - Essay Example 4Governor Tito Mboweni signaled repeatedly in the past month that lending rates were set to rise again as underlying inflation become "more generalized", while stricter lending rules had so far failed to dent robust consumer spending and credit demand. 5 For the current business cycle, however, the hikes that were made to the country's interest rates recently are generally being considered to be the last. The causes of high inflation in South Africa primarily are two external causes; "The current price drivers are rising oil and international food prices, simply because demand outstrips supply in the international market for these products. The two are linked because the immediate effect of increased fuel prices is that it becomes more expensive to produce food, but this on its own does not necessarily lead to a general price rise." 6 Besides the policies of the South African government are not above contempt, and in fact these populist policies to appease some sections of the countrymen without concern or acknowledging the external causes in plunging the economy into despair. "Increased interest rates will have a direct effect on tax collections and therefore a direct effect on subsidizing the poor. This will lead to a rapid depletion of budget surplus, and to fill this gap the government has no option but to print money to fill in the gap." 7 This is leading South Africa towards hy perinflation. Impact of high oil prices on South African economy The high oil prices have severely affected oil importing countries like South Africa, whose capacity to generate electricity has been affected and which has "forced them to ration electricity". 8 Adding further, "The high price of oil impacts directly on firms, consumers and the government. First, it increases the domestic price of petroleum products, raises the cost of many immediate inputs, and as a result leads to higher production costs. Consequently firms may reduce their labor demand, investment and output. Second, as the short-run demand for oil is highly inelastic, consumers are forced to reduce their consumption of other goods and services to pay for higher energy bills." 9 Moreover, the rising oil prices will also affect South Africa's balance of payments, as exchange rates will work against them in international trade, this will reduce their level of economic activity since the amount of affordable oil that South Africa will be able to purchase shall be dramatically reduced under present conditions. "Consumers and firms could decide to reduce their oil consumption but since the demand for oil is highly inelastic in the short-term, they may be compelled to reduce their consumption of other imported goods. Doing so could undermine economic growth especially if capital goods imports are affected." 10. Poverty is another issue facing the South African economy, since the current policy will lead to more widespread poverty as lack of adequate fuel will drive up the cost, with the cost of transportation of goods and

Customer Relationships and Marketing Communications Essay

Customer Relationships and Marketing Communications - Essay Example Technology has grown manifolds and has been a great boon to mankind over the past few years. Since the past decade, the intent of the Internet has provided man with a strong weapon to acquire every minute details pertaining to various products in a jiffy of a second. The Internet has provided mechanisms to obtain information related to diverse products by sitting at one spot. These technological trends provide an opportunity to the companies for carrying out a good marketing plan that would satisfy the consumer’s requirements up to a maximum extent possible (Embellix, 2000). The producers are not left with an option to modify the related details as the Internet is a vast field that possesses, the vendor’s site with the product details and also the information that the critics put up pertaining to the specific products. So, the vendors need to be careful about the impact that online information has over the consumer’s thought. Therefore, by the development of tech nology producers cannot fool the consumers with over budgeted advertising schemes. Technology trends are also offering scope for consumers to compare similar products based on their features and quality performance. These sorts of comparisons enable the consumer to purchase the necessary product that would serve the purpose based on all the requirements. Consumer convenience has been a key issue for the producers to add value to their products (Lindsey Partos, 2005). These issues have been mostly addressed by technology developments. The consumers are provided with e-commerce aspects wherein they can do a whole lot of shopping by sitting at home.

The Creation of White Supremacy in the Nineteenth-Century United Essay - 1

The Creation of White Supremacy in the Nineteenth-Century United States - Essay Example ’ and to maintain this status they needed to place their allegiances with those in power that had the resources who could divvy up the benefits† (McVey 18). Basically speaking, an emphasis on racial rather than class unity has traditionally been an emphasis in America. This essay explains the reasons the United States had become a supremacist nation by mid-1800s. This essay argues that white supremacy emerged in the United States during the 19th century because of economic exploitation (e.g. slavery) and racial myths (e.g. Manifest Destiny). The creation of white supremacy was a critical occurrence in the emergence of American capitalism. The concept of white supremacy emerged in the United States due to several major developments: the legacy of British exploitation of the Irish; the opposition to slavery, which concluded in the subjugation of the Bacon’s Rebellion in Virginia in the latter part of the 17th century; the self-recognition of emancipated laborers as members of the White population in the antebellum North; and the creation of the White nation in the latter part of the 19th century. The United States could not have emerged as a White supremacist nation in the absence of slavery. It was enslaved Africans who facilitated the economic development of the United States. This economic progress climaxed from the early to mid-1800s, the era referred to as the Market Revolution. The major driving force for the emergence of the Market Revolution was the cotton trade, and this was facilitated by indentured servi tude (Roediger 32). Another thrust to the emergence of the United States as a white supremacist nation was the occupation of a large portion of Mexico. This gave the United States the opportunity to successfully gain Pacific expansion, and hence embark on a massively profitable trade with Asian markets. It also gave the United States the opportunity to tap the immense supply of agricultural resources in California and mineral resources in

Thursday, October 17, 2019

Outline and discuss the evolution of CSR( Corporate Social Essay

Outline and discuss the evolution of CSR( Corporate Social Responsibility), including its history, role in the financial crisis and prospects for the future. Support your answer with examples - Essay Example 141). However, there are some people who prefer to remain silent. Despite this variation, the final objective of a decent and humane society has been acknowledged as one in which the corporate sector sustains the environment and conserves resources (Robins, 2008, p. 337). Moreover, CSR has the capacity to contribute to the environmental and social sustainability of business (Manske and Frey, 2006, p. 11). With regard to businesses that apply emerging technologies, the forestalling and management of the wider social impacts of these technologies assume importance. A number of enabling technological solutions have been facilitated by nanoscale science and technology (NST). These solutions could result in unprecedented innovations in several sectors of the economy, such as healthcare, electronics and sustainable energy (Groves et al., 2011, p. 525). As a consequence of this potentiality, NST has raised concerns regarding its ethical, legal and social influences (Frewer et al., 2011, p. 271). There are several issues related to nanotechnologies, and attempts to address these problems have been limited. For instance, there are important knowledge gaps regarding the probable effects of nanomaterials upon the environment and health. Moreover, nanomaterials derive their importance from several traits. One of these is their enhanced reactivity. Some of these characteristics can produce negative consequences on accidental release and exposure to these substances (Groves et al., 2011, p. 525). The early definitions of CSR had focused upon what constituted the social responsibility of a company, and the reasons for rendering them socially responsible. These definitions had also regarded CSR to be the same as the philanthropic and voluntary acts of business organisations that had been aimed at addressing the drawbacks in society and at benefiting the disadvantaged sections thereof (Mishra and Suar, 2010, p.

Euthanasia Article Example | Topics and Well Written Essays - 750 words

Euthanasia - Article Example physical or mental pain without prospect of relief† and have â€Å"provided a medical practitioner, while appearing to be lucid, with two written requests more than 10 days apart expressly stating the person’s free and informed consent to opt to die†. Organizations opposed to the idea of euthanasia aver that the contentions were weak and insufficient. In particular the phrase: â€Å"appearing to be lucid† is subject to scrutiny and subjective assessment of its veracity. Euthanasia has been specifically defined as â€Å"the intentional killing by act or omission of a dependent human being for his or her alleged benefit. The key word here is "intentional". If death is not intended, it is not an act of euthanasia.† (Euthanasia.com 1) The problem has been a source of controversial debate since people from diverse parts of the world hold various beliefs and values that run counter to the objective of euthanasia. Killing, has been viewed, as a criminal act and whatever purpose it deems to be achieved, it is still regarded as contrary to human law. Organizations and states which supported and legalized euthanasia have done so on the grounds that patients who are in pain and suffering without any recourse for recovery should be accorded with the right to die with dignity. The issue therefore continues to be debated upon with an impending bill seeking amendment to the Criminal Code to permit the â€Å"right to die with dignity†. The author concluded the article through inferring that despite identification of particular circumstances allowing euthanasia, it still could be subject to loopholes. Collier (2009, 464) specifically emphasized that the phrase â€Å"appearing to be lucid† is easily contestable given the state of physical and mental condition of the patients. In this regard, he is most likely arguing against euthanasia as a way to end a patient’s misery and pain. The author identified what the particular circumstances are in considering medical practitioners

Wednesday, October 16, 2019

The Creation of White Supremacy in the Nineteenth-Century United Essay - 1

The Creation of White Supremacy in the Nineteenth-Century United States - Essay Example ’ and to maintain this status they needed to place their allegiances with those in power that had the resources who could divvy up the benefits† (McVey 18). Basically speaking, an emphasis on racial rather than class unity has traditionally been an emphasis in America. This essay explains the reasons the United States had become a supremacist nation by mid-1800s. This essay argues that white supremacy emerged in the United States during the 19th century because of economic exploitation (e.g. slavery) and racial myths (e.g. Manifest Destiny). The creation of white supremacy was a critical occurrence in the emergence of American capitalism. The concept of white supremacy emerged in the United States due to several major developments: the legacy of British exploitation of the Irish; the opposition to slavery, which concluded in the subjugation of the Bacon’s Rebellion in Virginia in the latter part of the 17th century; the self-recognition of emancipated laborers as members of the White population in the antebellum North; and the creation of the White nation in the latter part of the 19th century. The United States could not have emerged as a White supremacist nation in the absence of slavery. It was enslaved Africans who facilitated the economic development of the United States. This economic progress climaxed from the early to mid-1800s, the era referred to as the Market Revolution. The major driving force for the emergence of the Market Revolution was the cotton trade, and this was facilitated by indentured servi tude (Roediger 32). Another thrust to the emergence of the United States as a white supremacist nation was the occupation of a large portion of Mexico. This gave the United States the opportunity to successfully gain Pacific expansion, and hence embark on a massively profitable trade with Asian markets. It also gave the United States the opportunity to tap the immense supply of agricultural resources in California and mineral resources in

Tuesday, October 15, 2019

Euthanasia Article Example | Topics and Well Written Essays - 750 words

Euthanasia - Article Example physical or mental pain without prospect of relief† and have â€Å"provided a medical practitioner, while appearing to be lucid, with two written requests more than 10 days apart expressly stating the person’s free and informed consent to opt to die†. Organizations opposed to the idea of euthanasia aver that the contentions were weak and insufficient. In particular the phrase: â€Å"appearing to be lucid† is subject to scrutiny and subjective assessment of its veracity. Euthanasia has been specifically defined as â€Å"the intentional killing by act or omission of a dependent human being for his or her alleged benefit. The key word here is "intentional". If death is not intended, it is not an act of euthanasia.† (Euthanasia.com 1) The problem has been a source of controversial debate since people from diverse parts of the world hold various beliefs and values that run counter to the objective of euthanasia. Killing, has been viewed, as a criminal act and whatever purpose it deems to be achieved, it is still regarded as contrary to human law. Organizations and states which supported and legalized euthanasia have done so on the grounds that patients who are in pain and suffering without any recourse for recovery should be accorded with the right to die with dignity. The issue therefore continues to be debated upon with an impending bill seeking amendment to the Criminal Code to permit the â€Å"right to die with dignity†. The author concluded the article through inferring that despite identification of particular circumstances allowing euthanasia, it still could be subject to loopholes. Collier (2009, 464) specifically emphasized that the phrase â€Å"appearing to be lucid† is easily contestable given the state of physical and mental condition of the patients. In this regard, he is most likely arguing against euthanasia as a way to end a patient’s misery and pain. The author identified what the particular circumstances are in considering medical practitioners

Pre-testing Essay Example for Free

Pre-testing Essay Pre-testing is a method that attempts to improve ideas and prototypes for submitting them to the relevant group representatives and obtaining their results before the final stage (Varkevisser, Pathmanathan Brownlee, 2003). It may also involve checking whether the material produced is appropriate for the group. It is conducted to determine which the best method to use (Kumar, 2005). Pre-testing is commonly used for methods of collecting data since other methods such as questionnaires, interviewer instructions and observation are frequently prone to subjective interpretation and may distort the results. Need for pre-testing messages and materials in communication strategy Pretest helps ensure that materials convey a clear and effective message to a program’s target audience (Paliwoda Ryan’s, 2008). It is valuable at several stages of message and material development. Some methods can be used used in early stages to test concepts while other methods are more useful when materials are close to final form. It is important to pretest the communication content that is to be produced before finalizing them(Kumar, 2005). By doing so it will give room to gauge reactions, revise the concept and communication materials or may be amend our strategy if its likely to produce undesired results. It is important to make drafts, samples or outlines of materials we intend to produce (Poscente, Rothstein Irvine, 2002). For pre-testing purposes, one can make drafts, outlines or samples of the materials we intend to develop. Subgroups of population with which pre-testing is done Subgroup analyses in addition to the total study population are common in clinical trials. It is well recognized that findings from subgroup analyses do not provide confirmatory evidence for subgroup treatment (Kumar, 2005). PRETESTING METHODS According to Kumar (2005), the most widely used pre-testing tool is the cognitive interview. The other method is central location intercept concept which purpose is to obtain many individual reactions. There is also focus group, which purpose is to obtain insights about audience concerns, beliefs, reactions, and vocabulary. Theartre testing is another method which purpose is to obtain many respondents at once, measure and recall under conditions that simulate actual viewing. There is also self-administered questionnaire, which can be mailed or personally delivered (Paliwoda Ryan’s, 2008). Omnibus survey is also used where data on a wide variety of subjects is collected during the same interview. Interpreting results from pre-testing and refining the messages Refine the most promising concepts and develop messages using your own creative briefs using your creative briefs, results from your concept testing, and a review of relevant communication and behavioral theories. Ensure that you revise the existing materials if necessary. Information messages should communicate some crucial characteristics such as accuracy, completeness, and relevancy (Paliwoda Ryan’s, 2008). REFERENCES Kumar, R, (2005). Research Methodology: a step by step guide for beginners. Vancouver: VC Sage publications Paliwoda S. J. and Ryan’s J. K. (2008). Business and economics. Massachusetts: MA, Edward Elgar, Poscente, N. , Rothstein, M. , Irvine, M. J. (2002). Using marketing research methods to evaluate a stage-specific intervention. American Journal of Health Behavior, 26, 243-251. Varkevisser C. M. , Pathmanathan I. and Brownlee A. T. (2003) Designing and conducting health systems research projects: Proposal development and fieldwork, Volume 1 Washington DC, IDRC.

Monday, October 14, 2019

Analysis Of The Novel The Killer Angels History Essay

Analysis Of The Novel The Killer Angels History Essay The Killer Angels is a historical novel that was authored by Michael Shaara in 1974. The novel is on a narration of four days of the Battle of Gettysburg that took place during the American Civil War. The story is centered on the period between June 30, 1963 when both the Union and the Confederacy soldiers prepare for battle around the town of Gettysburg and the 1st to 3rd of July 1973 when the battle takes place. The novel commences with Harrison, Longstreets spy gathering information on the movement and positioning of the Federal soldiers. Each day of in the novel is narrated from the perspective of the generals from the two sides; James Longstreet and Robert E. Lee on the Confederacys side and John Buford and Joshua Lawrence Chamberlain on the Unions side. Michael Shaara narrates the story of Gettysburg, which is among the largest battles in North Americas history to establish the causes of the Civil War. Additionally, he tries to establish the motivations, which led to long-estab lished friends facing each other in battle. Michael Shaara wrote the novel to bring out the significance of Gettysburg in the American Civil War. He provides an accurate account of the events of the Gettysburg War. In the introduction letter that he writes to the reader, Shaara states that he utilized primary sources in writing the books and he did not make any significant alterations in the facts about the War. He aims at bringing this significant part of the American history to life. In the entire novel, the author attempts to portray the both sides of the War without any bias and to highlight the real causes of the War. Shaara uses Harrison, a spy who was hired by General Longstreet to investigate on the actions of the Union forces. This ensures that he remains neutral in his narration of the War. Thus, it can be argued that Michael Shaara was motivated by the urge to bring out the unbiased facts about the Gettysburg War, the real issues that led to the War, and the significance of the War to Americas history. James Longstreet and Robert E. Lees are significant characters in the storys narration. The two are Confederacy soldiers, they trust each other, and they are concerned with the safety of the other. However, they hold varying opinions and tactics about the war. Lee possesses excellent tactical skills though his conventional policies are often in conflict with Longstreets more futurist policies. Lee is a Confederacy general who issues directives from the defensive position. Shaara depicts Lee as wise elderly man who is aware of the fact that his career is almost ending. Lee holds to his conventional ideas of war; however, he appreciates the significance of Longstreets innovative ideas on the war. Lee is an inspiration of the soldiers in the War. He inspires even the wounded soldiers who drag themselves from the Picketts Charge and they beg to be allowed to return to the War. His presence in the War maintains the morale of the Confederacy soldiers. However, his confidence in the soldier s leads to his overestimation of the soldiers might in the War and results in a disaster at Picketts Charge. Lee is depicted as a gentleman, a religious, patient, and a man of honor without vices. He is optimistic and idealistic and believes that his men are capable of doing anything. He is soft-spoken and caring to his men; however, he boldly uses his men and is ready to loose them for a worthy cause. He adopts a religious stand in the war; God is responsible for all the events in the war. Lee is portrayed as a risk taker; he takes risky and daring decisions and is often breaking rules if time is against him. Lee is easily contrasted with Longstreet, a moody man of deep emotions and strong opinions. Longstreet is full of anger and hatred of the War. He believes that the War is a mistake and contests Lees offensive approach. Longstreet prefers establishing a strong defensive position and letting the enemy come to him. He is not portrayed as a coward, but he basis his decisions on the War on the several years of his experience in the army. He is depicted as a total soldier who is devoted to no other cause other than victory in the War. Furthermore, he employs newer approaches in the War compared to Lees conventional approaches and is pained by the death of the soldiers. Thus, contrasting the two generals and their strategies in the War depict that Longstreet was a more superior general with better tactics in the War. Lees tactics were responsible for the death of many soldiers and the eventual loss of the War by the Confederacy. Lastly, Gettysburg played a significant role in the Civil War. The Gettysburg is depicted as a significant part in Americas history. Prior to the Gettysburg War, the Confederacy had won a significant number of wars. However, Gettysburg acted as a turning point for the course of the Civil War. At Gettysburg, the Union gained their first victory in the War. Consequently, they gained momentum in the War and won all the subsequent wars. The Gettysburg War depleted the two sides reserves for the War; it significantly decreased their ammunition and number of soldiers. The North had double, the number of soldiers as the South; additionally, it was more industrialized compared to the South. Thus, the North eventually lost the War due to the lack of resources. This contrasted any other war that had been fought prior to the Gettysburg War.