Improving The Quality Of Life For Veterans Suffering From...

The purpose of this literature review is to determine the most effective revenue of providing services and improving the quality of life for Veterans suffering from Post-Traumatic Stress Disorder (PTSD). To achieve this purpose, this literature review will determine what preventive measures are being utilized successfully. It will display screening tools and treatments that are being used effectively. This literature review will also mention the cost barriers that veterans face. The majority of returning veterans with PTSD are not receiving sufficient medical care (Tanielian,2008). There many reasons for this phenomenon, which are termed barriers to treatment. Sample/ Number of Subjects Per the research (Sharp Barber, 2011; Institute of Medicine, 2007), effective treatments are available. However, there are such a variety of approaches to treatment that is necessary to determine which ones are effective based upon empirical evidence. Garcia (2011) reported that there are now approxi mately 1.8 million veterans that have served for the United States over centuries. Frequent rates of veterans returning from the Iraq War with PTSD are high. One study found as many as 21.8% of veterans who have accessed Veterans Health Administration healthcare services between 2002 and 2008 were diagnosed with PTSD (Seal, 2009). Another study that as many as 68.2% of Iraq veterans who accessed one Department of Veterans Affairs(VA) Poly-trauma Network Site were given a PTSD diagnosisShow MoreRelatedPsychiatric Center : A Critical Mental Health929 Words   |  4 PagesIntroduction Different mental health institutes have various policies and procedures that ensure quality delivery of psychiatric care to all mental health patients. Dorothea Dix psychiatric center is among many mental health care providers in America that are striving to deliver quality mental health services to needy Americans. Dorothea Dix psychiatric center provides out- and in-patient care to Maine’s severest mental illness cases. In that case, for over a century, Dorothea Dix psychiatric centerRead MoreIs There An Increased Risk Of Violence During War Veterans With Traumatic Stress Disorder?906 Words   |  4 PagesIs there an increased risk of violence in war veterans suffering with post-traumatic stress disorder? Many researchers believe that individuals with PTSD are on a high risk of violence. Although, all research studies are not on the same page regarding this proclamation. The research findings published on the U. S. Department of Veterans Affairs say that despite of PTSD being associated with increased risk of violence, most veterans and non-veterans have never engaged in violence. When factors likeRead MorePost Deployment For Military Veterans Essay1491 Words   |  6 PagesIn the United States, soldiers are currently returning home from war broken and scarred. While some physical wounds are clearly visible others are often hidden/invisible to the naked eye, but men and women proudly wear these wounds as a badge of courage and honor for protecting our nation. These men and women come home rightfully expecting help, assistance and care and get hit with the reality of poor care from the Veteran Health Administration and Department of Defense. T. Stecker, J. FortneyRead MoreAnimal Assisted Therapy Paper891 Words   |  4 PagesOne anxiety disorder that contains trauma related thoughts, negative moods, and alterations in arousal such as anger or hypervigilance is Post Traumatic Stress Disorder (PTSD). This disorder has been classified to have high rates of depression and substances abuse. According to Glintborg and Hansen (2017), Adults experiencing PTSD are one of the most difficult populations to treat and have up to a 50 percent chance of dropping out of treatment. However, a new therapeutic approach researchers areRead MorePost Traumatic Stress Disorder ( Ptsd )1674 Words   |  7 PagesIntroduction Post-Traumatic Stress Disorder (PTSD), is a silent assassin in which those around the victim have no idea what is taking place within their minds. Only those closest to the person recognize that there is something wrong. The Diagnostic and Statistical Manual of Mental Disorders diagnoses PTSD as persistent re-experiencing of the trauma, efforts to avoid triggers related to the trauma, and hyperarousal or increased reactivity (Reddy, 2014). PTSD is associated with exposure to a traumatic eventRead MorePost Traumatic Stress Disorder ( Ptsd ) Essay1747 Words   |  7 PagesPosttraumatic stress disorder is no longer just associated with veterans of war, but it has seen an increase in cases where women have been raped or sexually abused, or in children who have witnessed or been the victims of violence. The mental health care provider may use animal therapy as a supplement to medications and therapy, or may use it on its own. Post-traumatic stress disorder (PTSD) is a mental health cond ition that is triggered by a traumatic event. The person suffering from PTSD may have experiencedRead MoreThe Use Of Creative Art For A Social Work Setting With Clients With The Skills And Tools Necessary Properly4769 Words   |  20 Pagesskills and lack the ability to adequately express their emotions due to a disability or traumatic event will become necessary. A lack of effective communication is often observed in clients suffering from the effects of Post Traumatic Stress Disorder also know as PTSD. The effects of this disorder can be seen in clients of all age categories and can be the result of long term abuse or exposure to traumatic events. These clients may find it difficult to verbally express their emotions. The useRead MorePaper1475 Words   |  6 Pagesinfluences PTSD symptoms, especially among soldiers. He stated possible treatments that should be investigated in relieving many of these symptoms. One specifically mentioned was a treatment that helps to â€Å"bol ster soldiers’ resilience to traumatic experiences during the treatment† (Fajarito, 2017). Positive attitude, active coping, healthy lifestyle, enhancing social support, spirituality, self-efficacy, and cognitive reappraisal all should be included in reinforcing resilience. For improving soldierRead MoreWhy Should Canine Assisted Therapy Improves Elementary Scores1124 Words   |  5 Pagesstability and goal-oriented support. The animals provide an environment that is judgement free, as well as, encouraging and supportive. Research has proven that animal assisted therapy, overall, reduces blood pressure, heart rate and reduction of stress-related hormones.2,4 The dogs used in Animal Assisted Therapy are certified through various National Organizations and have a predetermined number of location visits prior to receiving certification. The research that has been conducted shows a significantRead MoreCognitive Behavioural Therapy for Ptsd9239 Words   |  37 PagesCogn itive Behavioural and related Therapies for the Treatment of Post Traumatic Stress Disorder Abstract In this paper the therapies related to Cognitive Behavioural Therapy (CBT) will be studied in order to determine the applicability thereof for the treatment (and prevention) of Post Traumatic Stress Disorder (PTSD). PTSD will be summarised as described in the Diagnostic and Statistical Manual of mental disorders edition 4 with revisions (DSM-IV-TR). The therapy models, their theory

Dr. Williams And Juan Case - 939 Words

In unit seven I was asked to review a case study video regarding Dr. Williams and his client, Juan. The Dr. Williams and Juan case is intriguing because Dr. Williams’s actions toward Juan and his family are lousy and cringe worthy. Quick synopsis, Dr. Williams defy principles E and B stated within the APA code of ethics. Principle E states that Psychologists must respect the dignity and worth of all people, and the rights of individuals to privacy, confidentiality, and self-determination. Principle B states that Psychologists must establish relationships of trust with clients. The first mistake I recognized Dr. Williams making pertains to his nonexistent eye contact towards his client, Juan. The sense of human connection come from eye†¦show more content†¦If I was hired or was recommend to handle Juan’s case I would first begin by establishing trust between me and Juan. It is crucial for me to establish a healthy relationship with Juan’s parents two. By establishing a healthy relationship between me and Juan and his parents lays down the foundation I would need to successfully assign treatment. I can never underestimate a child’s ability to comprehend what I am saying. Children and kids are intelligent young beings especially due to how fast technology continues to grow. To restate myself, I would first make sure Juan and his parents were comfortable with my being. I believe by treating people like humans and not like representations of money helps create the sense of trust I am looking for. According to Marjorie Adams, â€Å"Organizations with great customer or client relationships are able to grow their businesses without gimmicks, fee cuts or special treatment. You have to be good at what you do, of course, but having a truly successful business is based on one simple concept: trust.† (Adams, 2014). Unlike Dr. Williams, I need to know some backstory on Juan’s health history. I would have no problem with Juan’s parents’ wanting me to contact Juan’s physicians. Consultations must be involve in my therapy. Communication is heavily underrated, and extremely important to a person understanding me and vice versa. I have a duty to whole heartily help Juan to the best of my abilities and resources. According to theShow MoreRelatedImmigration Helps America Essay1190 Words   |  5 Pagesrisen from thousands to a record high of one million immigrants by the year 2008. The table below can represent this information It has been observed that, from history American has served as a destination for most immigrants in the world the world (Williams 16). Immigration to a developed country has a lot of problem associated with it. In particular, United States has not been spared of these problems according to many experts (Massey et al. 53). On my view, though there is a positive inclinationRead MoreThe Modern Civil Rights Movement Began When Rosa Parks,1190 Words   |  5 Pagesbus in Montgomery, Alabama (â€Å"Civil Rights†). Fighting for racial justice and equality is not something new, as many have been striving towards equality for centuries. Rosa Park, Dr. Martin Luther King Jr, and Barack Obama are public figures who advocated or continue to advocate the ideology behind the civil rights movement. Dr. Martin Luther King Jr. instilled the idea of equality through and actively advocated for it throughout his lifetime. One of his most famous accounts in history was his I HaveRead More A Short History of Fingerprinting Essay843 Words   |  4 Pagesstarted with the English Chief Magistrate in India, Sir William Herschel, who required natives to have their fingerprints impressed on all business contracts, a tradition which dated back thousands of years (The History of Fingerprints). 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“Gold Miss” Single successful women in work force in Korea Free Essays

string(100) " living alone because they earn enough to support themselves \(Gold Miss Among†¦ , 2007, para\." Two articles that were discussed in class touched on married women in the work force in Korea, Taiwan and Japan. All of these articles examine the changes in married women’s employment that industrialized society face. Higher participation of married women’s employment compared to the past can be explained by higher labor supply and demand caused by industrialization, social structures, changes in women’s role in family, and higher women’s education. We will write a custom essay sample on â€Å"Gold Miss†: Single successful women in work force in Korea or any similar topic only for you Order Now These changes not only affect married women but also single women in Asia. I would like to go delve more into and also go beyond the readings and look more into the single women in general, with specific focus on Korea. Particularly, events regarding women at work has led to the rise of the â€Å"gold miss† in Korean culture recently has created significant cultural shifts in the way the largely Confucian society views women and how these women do business. Korean Culture Korea is home to a deeply Confucian society. Under such a system, women are relegated to a lower position, wherein they have to follow the wishes and dictates of the head of the family: the father, then the husband and then the grown sons. There are strict dictates that has crossed over to national laws on succession. Korean norms have been blamed for the lack of opportunities for women (August and Tuten, 2003, p. 118). Women traditionally stay at home after marriage to take care of family. Children usually live with their parents until they are married and the eldest son is left to care of the aging parents. Women in the Workforce In their study, Rachel August and Tracy Tuten laments that only 48% of women participate in the Korean workforce. The country’s labor market is highly-segregated with jobs that are meant only for men exclusively. Korean men also have a virtual monopoly on managerial and executive level jobs, where only 7% are held by women (August and Tuten, 2003, p. 109). In contrast, women in the United Kingdom have a 66% participation in the labor force, while 33% of employed women hold managerial and executive level jobs (August and Tuten, 2003, p. 109). The pay between men and women is different too, with women getting only 60% of what their male counterparts get (Yoo, 2003, p. 367). Most Korean women had to fight a patriarchal society where in everyone — from employers policymakers, and even fellow employees — prefer males over females. As such, they get jobs that pay less (Brinton, et. al. , 1995, p. 1101) The dismal situation of women is due to the fact that workplaces in Korea lack protection like laws against gender discrimination, harassment and other similar laws. Korean women are also facing challenges in terms of getting their education that would have equipped them with the skills and knowledge needed for higher level positions (August and Tuten, 2003, p. 17). This has changed in recent years, however. With the advent of industrialization in Korea, more and more women had married later and the fertility rate fell. Korean women had more time to participate in the activities of the labor market. Korean women also gained more education, and consequently more work experience, which in turn makes them more attractive to employers (Brinton, et. al. , 1995, p. 1100) Married Korean women are less likely to be involved in formal employment, as many companies also encourage women employees to resign after marriage (Yoo, 2003, p. 384). Shift in Korean Culture The increases in the number of working married women and single woman households both represent a significant departure from the traditional Korean family structure. Women are now choosing to keep their jobs even after marriage and many grown-up children are moving out of the family home to live alone and choosing to postpone marriage. More and more women are also getting higher education compared to women in the 70s and 80s. These grown-up daughters that have successful careers postpone marriage and enjoy their single-blessedness and economic independence. In the past in Korea, marriage used to be only institution frame work for women to secure stability in their lives. But now that social conditions have changed greatly and women exert more power in economic activities women are increasingly taking charge of their lives. Thus, in recent years, more and more women are staying single, earning more, and fighting societal pressures that dictate when they should settle down. They have been termed gold misses, a play of words and a corruption of â€Å"Old Miss†. Gold misses are highly successful single women who are way above the traditional marrying age of the late twenties and early thirties. According to the Chosun Ilbo, an English language Korean newspaper, the typical gold miss has a college degree, a professional job that pays at least KRW40 million (around US$43,000) annually. A gold miss go for sophistication both in looks and image (Gold Miss Among†¦ , 2007, para. 2). More than changing their looks and living upwardly in society, gold misses are changing Korean society. Whereas before, women above thirty are frowned upon as spinsters who failed to catch a husband, with all the attendant stereotypes against it. Now gold misses are seen to enjoy their independence — both personal and economic (Gold Miss Among†¦ , 2007, para. 1). They are also breaking through stereotypes that unmarried women in their mid-thirties have something wrong with them, or have been through a difficult experience, or just plain stubborn. These are women who do not rely on a husband to keep them alive, and they are enjoying it. For Ham In-hee, a sociologist at Ewha Women’s University marriage for a gold miss is a choice, instead of a desperate and only means to be stable. Ham relates that women â€Å"who are financially capable,† have a tendency to marry late (Chosun Ilbo, 2007, para. 3). The view is shared by Lee Woong-jin, chief executive officer of a dating company. Ms. Lee says that gold misses think they can continue living alone because they earn enough to support themselves (Gold Miss Among†¦ , 2007, para. You read "â€Å"Gold Miss†: Single successful women in work force in Korea" in category "Papers" 2). Other changes are evident. Gold misses are known to be ‘fashionistas’, and have influenced trends in Korean fashion and food (Kang, 2008, para. ). Gold misses, though a relatively new development in the conservative Korean culture, are increasing. Kang In-sun, writing for the Chosun Ilbo, reports on data released by the Korea Employment Information Service that says that there were 27,233 gold misses in 2006, an increase of almost twelve-fold from around 2,000 just five years before. The report also says that gold misses are now found in a growing range of industries and profession, securing top jobs in private institutions, filmmaking, theater, writing, broadcasting, medicine, design and management, among others (Kang, 2008, para. ). The number will rise, as 68% of women in their twenties and thirties surveyed indicated that they would like to remain single (Kang, 2008, para. 5). Meanwhile, an overwhelming 90% of girls aged 10 think that marriage is a choice, instead of a must (Kang, 2007, para. 7). The prevalence and impact of gold misses is so widespread that Korean marketers have taken note of them, and have even come up with spin-off labels like â€Å"silver miss† or single women in their 30s who are earning less than KRW30 million, and â€Å"platinum miss† or women who earn more than KRW100 million annually (Kim, 2008, para. ). As more women become more economically active and more financially-independent these days and as views on marriage have changed dramatically, these single professional women, in their thirties and forties without pressure to get married, enjoy the feeling of accomplishment at work and gain more free time for themselves, rather than doing housework and caring for children as housewives do. Having no husbands and children also increases their autonomy on spending. Gold misses are willing to and can spend on anything they want, especially on their self-development, looks, health, skills and on leisure, their changes in lifestyle and spending start to have impact on various industries such as tourism, fashion, art and music business, interior design such as kitchen appliances, and matchmaking business. As a result, the purchasing power of singles makes them an important consumer group. Kim Ji-soo, a culture editor at the Korea Times, writes that while Korean women had been slow to change in a â€Å"strongly Confucian† society, they are now taking on more and new challenges and working in professions that used to be male domain. The causes for the rise of the gold miss are varied, and touches a spectrum of economic and social factors including (but not limited to) higher labor supply and demand caused by industrialization, changes in women’s role in family, higher women’s education, and increase in voices advocating gender equality and equal opportunities at work, among other things. The Korea Times, however, proposes another cause. Bae Ji-sook relates that the cost of marriage, including childrearing, housing and education, could be the main reason why a progressively increasing number of women are opting to stay single. With the shift in Korean thinking with regards to the convention of women getting married in their late twenties or early thirties, there is less pressure to get married and risk acquiring these costs (Bae, 2008, para. 6-8). In fact, a recent survey found that 22% of Korean singles found marriage costs too prohibitive and cited that as one of the reasons not to get married. Other reasons were the prevalence of divorce, and the idea of enjoying the single life. Almost a quarter said that they haven’t found the right one yet. The survey had 1,826 respondents, 70% of them were women (Kang, 2007, paras. 1-4). Traditional values of family and harmony influenced by Confucian philosophy are disappearing, new values of individualism and independence are new inflow, and women are reacting to this change by choosing to work and marry late. On to of these changes in social values, higher cost of marriage and raising children causes further departure from traditional roles for single women. Additionally, women’s success in their career will continue to emerge as a valuable consumer group in the future. With such changes in conventional idea, their economic and social power, and consumer market towards them, they seem to have less reason to get married and the increase the number of unmarried women in their thirties and forties is likely to continue. * * * The rise of the gold misses can thus be seen as a natural consequence of the Korean woman’s progress in the country’s labor market. It is an evolution that took years to unravel. With the change in Korea’s business climate and labor environment, women became introduced into its labor force, an event which led to further changes down the road and created a cyclical cause and effect. As women became more active in their participation in the country’s labor force, the more opportunities opened for them to further their education and chalk up their work experience, which in turn made them more attractive to employers and opened the doors to more jobs. The pressures of society and culture, however, remained. In time, Korean women learned that having their best interests in mind and following the norms do not necessarily go together, and thus the evolution comes to its current form: the gold misses. Combined with this realization are the changes in the country’s norms and governance that allowed for more gender equality. It can be argued then that gold misses are the daughters who are reaping the benefits that have been set up for them by women of the past. They are also blessed to be working at a time when Korean society and culture had eased and changed. But as mothers can differ from their daughters in a lot of ways, so does today’s gold misses and the traditional married working women. Married working women of the past were at most followers of society’s dictated norms of how they should act and when they should act, and at the very least, they were constrained by their culture. Career women felt the urge to get married at an age that is largely dictated by society, at a time when they should have been at their peak, professionally speaking. These women may be doing the deals in the corporate boardroom, but they come home to cook for their husbands and care for their children. Gold misses eschewed that role, and by ignoring societal dictates, they have become progenitors of a new culture. By refusing to be tied down, they have gathered enough power to create a unique culture that soon became more and more mainstream. They became a force to be considered, if only for their collective purchasing power. Without responsibilities to take care of a family, they have the luxury of thinking only for themselves. Instead of being dictated by culture, gold misses have turned the tables and are now dictating what the culture should be. More and more gold misses are stepping into roles that women of the past have not even dreamed of. The arena for male-dominated fields is shrinking as more women are invading the work force. Whereas traditional married working women were contented in defining their value by the men in the lives, and anchoring their stability on their marriage, gold misses are challenging the patriarchal traditions and Confucian hierarchies. Women in the workplace are also changing the business culture away from â€Å"alcohol-inspired karaoke fests† into something more transparent and above-board. These women are also discouraging blind loyalty towards superiors (Asiaweek, 2001, paras. 3-4). Stability is no longer anchored to the thickness of their husbands’ wallets, but their own. Culture and society are two very dynamic forces, and they affect one another. While it is evidently a much better time to be a single work woman in Korea nowadays more than ever, there is still a long way to go to achieve more independence from and equality with men. The gold miss phenomenon is a clear indicator, though, that women in Korea are on the right track. How to cite â€Å"Gold Miss†: Single successful women in work force in Korea, Papers

M Ms Miners and Mercury Essay Example For Students

M Ms Miners and Mercury Essay Word Count: 442 Most miners of the Amazon lead a very pollutedway of life. They pollute the environment they live inand they pollute themselves. The, garimpeiros asthe miners are called in Brazil are independentfarmers of the gold that flows beneath the rivers ofthe Amazon rain-forest. Their daily routine of earlymornings, long hard days, and late nights drinkingand taking cocaine contribute to their way of life. Their only goal in life is to drill for the gold dustwhich seems to collect at the bottoms of waterfallsthen use the profits for illegal self indulgences likecocaine. To extract this gold dust they mustcombine mercury with the dust, and because of themercurys chemical make-up it is able to extract thegold from the useless rock and debris. The mercury,however, isnt the cleanest element for theenvironment. Many garimpeiros carelessly use themercury then dump it into the rivers polluting thewater and the food. Also, the dust from the mercurygets inhaled and eating by the miners, contributingto their polluted way of life. All day dragas, whichare boats used for mining the bottom of rivers, arepulled to locations where gold is thought to befound, moving and polluting. Then there is thecommon drug use among these farmers. The authoreven quotes a man named Lincoln, an owner of adraga, saying, not that I object to cocaine. Its noworse than anything else, as far as I know, andaddicts make goo d workers. To sum thegarimpeiros way of life, they live a life of drinkingand drugs, women and murder. So the polluted wayof life is obvious, men poison the waters and thefood and then ultimately themselves, with the illegalactivities of the mining trade in Brazil. Although most do not realize their way of life andits defects, the struggling people of the Brazillianmining trade have special situations and greataspirations. Most men are poor and the temptationto work as a garimpeiros is great. Their isnt muchwork other then that of an independent miner. Theirline of work has what the author describes as a,free-spirited, picaresque hero. Most men aspireto inevitably find that big strike thats just around thecorner, then get out and raise a decent life,however, this isnt the typical case, most do not,get-out. Now, although this seems really negative,the positive aspect of the garimpo way of life keepsyoung men out of social trouble and keeps thedragas moving and operating. The garimpeiros wayof life should not be subject to the Americanstandard way of living, these people do what theyare brought up to do and act like the culture acts. Tosimplify the miners way of life is to quote a mannamed Ludwig that the author interviewed, Its aCatch 22 situat ion, Damned if you do, Damned ifyou dont.

Aluminum or Aluminium Element Facts

Aluminum or Aluminium Element Facts Aluminum Basic Facts: Symbol: AlAtomic Number: 13Atomic Weight: 26.981539Element Classification: Basic MetalCAS Number: 7429-90-5 Aluminum Periodic Table Location Group: 13Period: 3Block: p Aluminum Electron Configuration Short Form: [Ne]3s23p1Long Form: 1s22s22p63s23p1Shell Structure: 2 8 3 Aluminum Discovery History: Alum (potassium aluminum sulfate- KAl(SO4)2) has been used since ancient times. It was used in tanning, dyeing, and as an aid to stop minor bleeding and even as an ingredient in baking powder. In 1750, German chemist Andreas Marggraf found a technique to produce a new form of alum without the sulfur. This substance was called alumina, which is known as aluminum oxide (Al2O3) today. Most contemporary chemists of the time believed alumina was an earth of a previously unknown metal. Aluminum metal was finally isolated in 1825 by Danish chemist Hans Christian Ørsted (Oersted). German chemist Friedrich Wà ¶hler attempted unsuccessfully to reproduce Ørsteds technique and found an alternate method that also produced metallic aluminum two years later. Historians differ on who should receive credit for the discovery.Name: Aluminum derives its name from alum. The Latin name for alum is alumen meaning bitter salt.Note on Naming: Sir Humphry Davy proposed the name aluminum for th e element, however, the name aluminium was adopted to conform with the ium ending of most elements. This spelling is in use in most countries. Aluminium was also the spelling in the U.S. until 1925 when the American Chemical Society officially decided to use the name aluminum instead. Aluminum Physical Data State at room temperature (300 K): SolidAppearance: soft, light, silvery white metalDensity: 2.6989 g/ccDensity at Melting Point: 2.375 g/ccSpecific Gravity: 7.874 (20  °C)Melting Point: 933.47 K, 660.32  °C, 1220.58  °FBoiling Point: 2792 K, 2519  °C, 4566  °FCritical Point: 8550 KHeat of Fusion: 10.67 kJ/molHeat of Vaporization: 293.72 kJ/molMolar Heat Capacity: 25.1 J/mol ·KSpecific Heat: 24.200 J/g ·K (at 20  °C) Aluminum Atomic Data Oxidation States (Bold most common): 3, 2, 1Electronegativity: 1.610Electron Affinity: 41.747 kJ/molAtomic Radius: 1.43 Ã…Atomic Volume: 10.0 cc/molIonic Radius: 51 (3e)Covalent Radius: 1.24 Ã…First Ionization Energy: 577.539 kJ/molSecond Ionization Energy: 1816.667 kJ/molThird Ionization Energy: 2744.779 kJ/mol Aluminum Nuclear Data Number of isotopes: Aluminum has 23 known isotopes ranging from 21Al to 43Al. Only two occur naturally. 27Al is the most common, accounting for nearly 100% of all natural aluminum. 26Al is nearly stable with a half-life of 7.2 x 105 years and is only found in trace amounts naturally. Aluminum Crystal Data Lattice Structure: Face-Centered CubicLattice Constant: 4.050 Ã…Debye Temperature: 394.00 K Aluminum Uses Ancient Greeks and Romans used alum as an astringent, for medicinal purposes, and as a mordant in dyeing. It is used in kitchen utensils, exterior decorations, and thousands of industrial applications. Although the electrical conductivity of aluminum is only about 60% that of copper per area of cross section, aluminum is used in electrical transmission lines because of its light weight. The alloys of aluminum are used in the construction of aircraft and rockets. Reflective aluminum coatings are used for telescope mirrors, making decorative paper, packaging, and many other uses. Alumina is used in glassmaking and refractories. Synthetic ruby and sapphire have applications in producing coherent light for lasers. Miscellaneous Aluminum Facts Aluminum is the 3rd most abundant element in the Earths crust.Aluminum was once called the Metal of Kings because pure aluminum was more expensive to produce than gold until the Hall-Heroult process was discovered.Aluminum is the most widely used metal after iron.The primary source of aluminum is the ore bauxite.Aluminum is paramagnetic.The top three countries that mine aluminum ore are Guinea, Australia and Vietnam. Australia, China and Brazil lead the world in aluminum production.The IUPAC adopted the name aluminium in 1990 and in 1993 recognized aluminum as an acceptable option for the elements name.Aluminum requires a lot of energy to separate from its ore. Recycling aluminum only requires only 5% of that energy to produce the same amount.Aluminum can be rusted or oxidized by mercury.Rubies are aluminum oxide crystals where some aluminum atoms have been replaced by chromium atoms.A piece of jewelry in the tomb of the 3rd Century Chinese general Chou-Chu has been found to contain 85% aluminum. Historians do not know how the ornament was produced. Aluminum is used in fireworks to make produce sparks and white flames. Aluminum is a common component of sparklers. References: CRC Handbook of Chemistry Physics (89th Ed.), National Institute of Standards and Technology, History of the Origin of the Chemical Elements and Their Discoverers, Norman E. Holden 2001.

Fate and Chance as Antagonists in Romeo and Juliet essays

Fate and Chance as Antagonists in Romeo and Juliet essays In V.iii.159, Friar Laurence said, A greater power than we can contradict hath thwarted our plan. This quote sums up the reason for basically every bad event that occurred in Shakespeares play Romeo and Juliet . Fate and chance are the two major elements that brought Romeo and Juliet together as lovers, but chance and fate brought them together with intent to use the lives and deaths of the two as part of a larger plan to reconcile the feuding Capulet and Montague families. Although the wrongs created by chance and fate were used to benefit this greater cause of ending the fight between the families, fate and chance should still be considered the greatest antagonists of the play. The meeting of the star-crossed pair, the deadly street fight that resulted in Romeos banishment, and the failure of the Friars letter to reach Romeo are all instances in which fate played an antagonistic role in Romeo and Juliet. Chance is an enormous factor in the beginning of the chain of events leading to the deaths of Romeo and Juliet. Without chance, there exists a very high likelihood that the two would have never met. By chance, Romeo got invited to and decided to attend the party. It was also chance that enabled Romeo to attend the gathering. He was simply walking down the street with his friends when he stumbled into an illiterate servant of Capulet who needed Romeos assistance in reading a guest list for the party. In exchange for his services, Romeo was given this invitation to the event (I.ii.80), My master is the great rich Capulet; and if you be not of the house of Montagues, I pray come and crush a cup of wine. Rest you merry. Also, by this same chance, Romeo decided to attend the celebration. If Benvolio had not mentioned in I.ii.84 that, At this same ancient feast of Capulets sups the fair Rosaline, then Romeo would not have had any desire to go to the party. The...

How Does Gender Affect Overall Job Satisfaction Essay

How Does Gender Affect Overall Job Satisfaction - Essay Example Is there a difference in the overall job satisfaction (OJS) among men and women who are members of the American Intellectual Union? This is the main question that this paper hopes to answer. The sample for this study is composed mostly by males (74%). Standard deviation cannot be computed for gender since this data is nominal. Respondents were asked to rate their overall job satisfaction through the scale of 1 (least satisfied) to 7 (most satisfied). Table 1 below shows the OJS score provided by males and females. Average OJS for the entire sample was computed at 5.172 which is relatively high in the scale. Overall standard deviation is at 0.979582 which means that the variation in the scores for overall job satisfaction is small. However, it is important to note that females registered a higher average overall job satisfaction at 5.27 compared to males (5.14). Standard deviation of OJS scores among males is at 0.97 while variation in the OJS scores in females was computed at 1.20. While both standard deviation scores are low, females registered higher variation possibly due to less sample size. The results of this study is not conclusive because data was limited. Moreover, to determine the connection between gender and overall job satisfaction scores, it is important to run other statistical procedures such as the chi square test or other test for correlation. By using charts, it was easy to see that most female respondents provided higher OJS scores, but that there were too few of them.

Tsunami Disasters Essay Example | Topics and Well Written Essays - 750 words

Tsunami Disasters - Essay Example In particular, the port of Chennai on the east coast of India sustained moderate damage. The local fishing fleet was affected, with a number of boats overturned or washed ashore within the harbor. Overall economic losses from the 2004 Indian Ocean Earthquake and Tsunami disaster are estimated at$10 billion, with 75% of the loss attributed to the damage inflicted by Indonesia, Thailand, Sri Lanka, and India. The Southwestern costal area of the island Hokkaido was affected by the earthquake. The most affected area was in east of island Okushiri and was 100 by 125 kms. Waves soared high. They were from 5 to 12 m high and inundated the area around the island. The highest wave run-up along the southwest coast and was about 30.5 m on a limited area. Most of the deaths were on Okushiri island. The number of missing was expected to be higher because it is a tourist area. Â  540 houses were destroyed by tsunami and fire caused by earth quake, 154 houses and other properties were heavily damaged and 1,826 were slightly damaged. 31 public buildings were damaged and some were severely destroyed. Highways were destroyed in at least 365 locations and Railway lines were completely damaged at 124 locations. Port facilities and all other infrastructure in direct path of tsunami were extensively damaged, including power, water, telecommunications, transportation, and sewage. Tsunami didn’t damag e the sewage treatment plant at Apnea. Naturally high sand dunes protected it The powerful Earthquake of Hokkaido occurred in south west, the Sea of Japan. The earthquake’s epicenter was at a depth of 34 km on the Sea floor and was very close to the Okushiri Island. The island was hit by tsunami in less than 4 minutes after the earthquake and that left no time for the people of the island to evacuate. Many homes were constructed along the sea side which explained the high toll of victims. Despite only

Current and Future Development of Electric Train Essay

Current and Future Development of Electric Train - Essay Example The electric trains were easier to run and cleaner since they did not rely on coal as the source of power. The new electric train was mainly used in Boston, Chicago, and New York. The electric train was shown at an international trade exhibition in 1879 in Berlin (Feedburner 2007). It was long before the electric train was used to carry passengers. The main advantages of the electric train are that there is no pollution and less noise. The other advantages are that electrification results in higher performance, lower energy costs, and reduced maintenance costs. The electric trains are quite as compared to the diesel trains and thus they produce less mechanical noise. The electrical trains also move easily on the tracks thus contributing to the reduced maintenance costs of the tracks (Duffy and Michael 2003). The current state of electric trains in Japan has been one of the major countries which have played a big role in the history and the development of electric trains, especially i n the 20th and 21st century. It is the country which has pioneered railway technologies in the whole world. Currently, Japan has been able to build faster, more accurate and safer mass transportation systems earlier than any other country in the whole world. ...There has been the computerization of the equipment which is used for train traction systems. This has contributed to the improvement of reliability, simplification of maintenance and saving labor. Train management systems have been introduced and this has accelerated the management of information for the whole train system. Current electric trains use an induction motor as the main driving motor and improved AC for circuit semiconductor. The current train also uses VWF inverter as their main control unit. The achievements have promised and proved to be more reliable and cost-effective in the running of the electric train. The current electric train uses JRIS transmission system which has made it realize world standard transm ission protocol. Due to this fact, the current train has higher reliability system and also a higher speed. Today, there is the use of the air compressor unit and the air conditioning equipment which are both electronically controlled. The conditioning equipment particularly has been transformed into a cooling unit that is easily controlled in accordance with the preferred for every power supply. This has improved service quality and comfort to passengers on trains. The current speed of an electric train ranges from 200 to 581km/hr. The current train also uses the circuit simulator. This is an advancement of the microcomputer control features. The stimulator has improved the design verification technology. This advancement has been made as result of the former simulator having limited condition settings in terms of time and labor. There has also been the introduction of the high-speed processor which stimulates the main circuit and the load. The current stimulator uses the frequency of 50/60-Hz.

Dignity Of Women And Domestic Violence

Dignity Of Women And Domestic Violence A lady was crying in the arbitrator room because her husband severely beat him yesterday, the face of the lady was swollen and her hands were injured. It was the case of Domestic violence. Dignity of women should be respected by every individual of the society, because the Women are the equal partner of the society. According to Beijing conference on women Dr Joaquin Navarro-Valls said (1995) The dignity of women is prerequisite to any recognition on the part of the State. Without a clear understanding of the meaning of human dignity, discrimination will never be avoided. But unfortunately such respect and honor could not be maintained and which resulted in an uncompromised issues such as domestic violence. It can be defined as: A continuum of behavior ranging from verbal abuse, physical and sexual assault to rape even homicide. (Department of Health DOH 2000) Domestic violence is the most serious problems that affect the health and wellbeing of the women. It ranges from single injury to life long disabilities. As Marjorie McAtee (2010) mentioned that: Domestic violence can have a number of long-term effects on the women who are often its victims. These effects can extend far beyond immediate injury. It was shocked me when my friend told the story which said lady presented in front of him. The lady told that: I got married at the age of 21 and delivered the first baby girl within the periods of 12 months. On the completion of the second year of my marriage my husband showing irresponsible attitudes towards providing finance and participating in social activities. He starts to abuse language and threaten me; day by day his attitude become worse and he disallowed me to go out even to my parent house. Im so sacred to him. One night he came very late and he was drunk, when I ask the reasons to late and drunk, he come to me and slaps me and start biting me with his belt, its now became his habit to beat , torture and abuse me, many time our neighbors came and intervene us. Im so worried about my baby because I can not give her proper time. I also feel myself unhealthy as physically and mentally. Analysis: Domestic violence is an extended phenomenon. One analysis on the basis of statistics can help us to understand the widespread of this issue. According to Aurat Founadtion press statement: (Feb. 2010). A total of 8548 incidents of violence against women were reported in the four Provinces of Pakistan and in capital territory Islamabad during year 2009. It is not only the nationally spread phenomena but it cross the boundaries and now become the global issue As the Sushma Panday mentioned in her book of Psycho-social aspect of domestic violence: According to UNCIEF study report (2000) 20-50 percent of women population of world is victims of domestic violence. After going through the story, different question has been raised in my mind such as why domestic violence happens? What are the forms of such violence? How it effects on the health of deprived lady as well as other women? And how it can be prevented or avoided? These questions help me to analysis the said story through various literatures. There are different domains or kinds of domestic violence which the victim as well as the under discussion lady has been faced, the first kind of violence is physical abuse in which women are being physically abused by biting, hitting, pouncing, slapping or burning. Another one is emotional or psychological abuse in which women is being humiliated and threaded by spouse. Sexual abuse is a kind of violence in which women is being forced for unsafe or unwanted sex with the same spouse or with others. Femicide is form of violence in which women are killed due gender discrimination; honor killings are one of the examples of femicide. The role of health care provider to identify such form would be helpful to plan smooth treatment process to the women health. According to Wikipedia: All forms of domestic abuse have one purpose: to gain and maintain total control over the victim. Abusers use many tactics to exert power over their spouse or partner. Susan Scott Ricci and Terri Kyle (2008) citied in the book Maternity and Pediatric Nursing that: Nurses play a major role in assessing women who has suffered from some types of violenceà ¢Ã¢â€š ¬Ã‚ ¦a visit to a health care agency is an ideal time for women to be assessed for violence. Besides the forms of such violence there are several causes responsible for domestic violence and these causes answered that why domestic violence happened to the said lady as well as the entire victimized women. The individual who grow in an environment where violence is practice or taught is an essential cause of violence, because such individuals develops and grow his perception or thoughts accordingly. Poverty or low socio-economic status is a prominent cause of violence because when the wants and needs not fulfilled, that resulted in domestic violence. That similarly happens in the mentioned story. Addiction is equally responsible for the said violence, As the Bethany Winkel (2009) citied: Almost 80% of domestic violence crimes have a connection to drugs. Therefore, a big part of the solution to domestic abuse is to address the underlying substance abuse. Mental illness is also responsible for the domestic violence. The mentally unhealthy person unable to cope with situations an d domestic violence resulted. Poor self esteem and power relation or male domination is also the cause of said violence, because in our society men treated as head or dominated part of family as compare to women. The role of health care provider to identify specific causes help to guide the victim to resolve the underlying factor of violence. As the Holly McDowall cited: While nurses can help to prevent further abuse by placing barriers between victims and the abuse, this is more complex than referrals to shelters. After being analysis of causes and forms of domestic violence its essay to understand the affects of such violence to health of the deprived lady as well as other victimized women. As Kristen Fraser citied in article of Domestic Violence and Womens Physical Health: Campbell et al. (2002) argue, based on their findings that abused women have increased risk of gynecological, central nervous system and stress-related health problems. Primarily physical health of the women is severely affected from such violence. Bruises, cuts, burns, scars and fractures are some of the sign of the physical violence. Psychological and mental health is also being affected by such violence, depression; stress, anxiety; suicidal ideations and post traumatic syndrome are some of the unhealthy signs which victim as well as deprived lady has been experienced. When the violence is practiced in front of the children it may affect his /her psychological health as well as leads to building up their negative perceptions, similarly happen in mentioned story. When the victim is physically and psychologically is unhealthy can not enjoy the well beings of life and remain unsocialized from family and friends. When one individual is affected in the society from a domestic violence than the concept of violence society is emerged, because every individual is connected to their society as a member. Therefore domestic violence affected the health and wellbeing of the women as well as entire society. In context of said story or deprived lady; her physical health, psychological and social activity is affected from the violence and on other hand her child is also affected as passive member of violence After having the analysis of forms, causes and affects of domestic violence. It is very important to look forward the ways that how said violence can be prevented or avoid for the deprived lady as well as the all victims. cycle of violence theory which was introduce by researcher and feminist Lenore Walker in 1970 which help to understand such violence It include Honey moon Phase, Tension building Phase, and Acting out Phase putting the lady on that cycle we can analysis that problem has been started gradually that leads to severe one. We can avoid such tensions into tension building phase. Another suggestion and recommendation include that self awareness about rights of women, approached for legal rights and mutual consensus is also some of strategies to stop violence. The role of the nurse to in the said violence is very important as Mary Cipriano and Ruth Ludwick citied: The challenge is what nurses can do about it. Ask a woman if she is fearful of harm. Write a letter or speak to a legislator about domestic violence. Volunteer your skills at a shelter for victims of domestic violence. Open a discussion with a person from another culture about domestic violence. I conclude by saying that the by proper knowledge and understanding of forms, causes effects and preventive methods of domestic violence women can safe from hazardous effects of violence on health and wellbeing.

Effective Leadership and Social Identity Theory Essay -- Leadership

There are many definitions with regards to leadership, but what defines 'effective leadership' and how is it evaluated? Chemers (2000) explained that effective leadership is "follower satisfaction and group performance." (p. 28) G. Yukl expalined "there is no correct definition of leadership; it is only a matter of how useful it is increasing our understanding of effective leadership."(Yukl) How does an organization establish effective leadership? While some leaders of organizations direct considerable resources to find, train, and mentor managers to be effective leaders, many leaders of organizations put little research into the subject of effective leadership. Whatever the organization's policy on selecting the leadership group is, such as to promote from within or to hire from outside, most organization's leaders make decisions without a full understanding of leadership theories. The missing aspect that many leaders and developers of leaders ignore is that the construct of lead ership is not an individual endeavor, but rather one that must include the organization as a whole. Leadership is not just the sum characteristics of an individual (leader) but should include the leaders, the followers, dyadic relationships, and group relationships. Hogg and Terry (2000) explained that "organizations are internally structured groups that are located in complex networks of intergroup relations..." (p. 121). Leadership directly impacts an organization's bottom line, employee satisfaction, and turnover; it can impact how the organization is viewed by society and in particular its marketing audience. This is particularly significant during a downturn in economic markets. Organizations must meet budgetary controls, and need to communicate... ... M. & Terry, D. (2000). Social identity and self-categorization processes in organizational contexts. Academy of Management Review, 25, 121-140. Lord, R. (2000). Leadership. In A. E. Kazdin (Ed.), Encyclopedia of psychology, vol. 4. (pp. 499-505). Doi:10.1037/10519-216 Reicher, S., Haslam, S., & Hopkins, N. (2005). Social identity and the dynamics of leadership: Leaders and followers as collaborative agents in the transformation of social reality. Leadership Quarterly, 16, 547-568. doi:10.1016/j.leaqua.2005.06.007 Hogg, M., & van Knippenberg D. (2003). Social identity  and  leadership processes  in groups. Advances in Experimental  Social  Psychology,  Volume 35,  1-52. Yukl, G. (2002). Leadership in organizations. Upper Saddle River, NJ: Prentice Hall. p. 1-19. Retrieved from http://www.blackdiamond.dk/HDO/Organisation_Gary_Yukl_Leadership_in_Organizations.pdf

Ghale Gaun

The marvelous village of the Ghales lies in the west of Nepal. Ghale gaon, known for its culture , natural beauty and hospitality is an old village resided only by the Ghale tribe. The village is one of the famous places under domestic tourism. It is situated in the cold mountains of Lumjunj. The weather is cold throughout the year. It observes heavy snow-fall during the winters and chilling winds in summers. Ghale gaon is endowed by one of Nepal’s pristine natural and cultural beauty. There are two ways by which you can reach Ghale gaon. The first one is via motorized road from Kathmandu to Besisahar and then 5-6 hours of laborious walk from Besisahar up to Ghale gaon. The second one has the same route as the previous up to Besisahar ,but instead of going by foot you can also go by 2-3 hours of ride in a jeep that are available there. As soon as you reach your destination, the scenic extravaganza of Himalayas – Manslu, Fishtail, Annapurna and Kanchenjunga catches your eyes as it reflects the sunlight making it look even more beautiful. City dwellers might feel that they have reached somewhere unreal as abundant green trees envelops the area. The old and traditional houses that are scattered throughout the village make the environment more welcoming. As you stand in front of the gate contemplating about the charisma of the village you are warmly welcomed by the oldest member of the village (usually women) in their traditional Ghale style – white rice tika and a spruce leaf. The reason Ghale gaon is known for its hospitality is because there are no hotels or lodges; instead there is a provision of living in the houses of the residents there. There are around 45 houses, each owned by a family, where they have a provision of making you a temporary member of their family. You are given the same food, support and love that the other member of the family gets. In fact you will get your own bedroom under their roof! The family members are so friendly that when you speak the very first time with them, you’ll feel that you have known them for ages. As you keep on exploring the hamlet, you’ll find out there are no motorized oads within the village, but small narrow paths that connects all the houses of the village. The most fascinating infrastructure of Ghale gaon is their small yet important auditorium. As Ghale gaon is genuinely known for its unique culture and tradition the auditorium is used to exhibit their traditions and culture with the visitors. One of their festival is called â€Å"Krishna Charitra Nach† where they dance in the celebration of their first born baby boy. This shows their biased attitud e towards males than females. Oher festivals include Loshar, Dashain and Buddha Jayanti. Unlike the people of other parts of Nepal who celebrate Dashain by putting on red rice tika(Akshyata) and jamara , the ghale put on white tika and a spruce leaf. This shows how exclusive their tradition is. In spite of being a successful domestic tourism center, it has failed to retain the youths of the hamlet to leave the village for out of country or out of village settlements. Those whose remain in the hamlet are usually old men and women and few underage children. If they were able to restrain the youths going outside, they might have undergone further development in tourism sector. It has been found that most of the youths have gone out in the name of education buy have not return. In my opinion, one can learn a lot by exploring the lifestyles, traditions and culture of the Ghale tribe. In spite of having few drawbacks, it has a very dominating effect on domestic tourism. If you don’t believe be just take a break from your office or school, collect some friends and be ready to call on the Ghales. Once you’re there, you fall in love with the gaon for sure.

Analysis of Stories The Guest by Albert Camus and AP by John Updike

Analysis of Stories The Guest by Albert Camus and AP by John Updike â€Å"The Guest† by Albert Camus The story revolves around an Algerian school headmaster. This is seen in the line that states, â€Å"the school head master planned that they would take thirty minutes to reach hill†. He lived in the upcountry of Algeria for a long time. In addition, he lived next to the school he was a headmaster.Advertising We will write a custom essay sample on Analysis of Stories : The Guest by Albert Camus and AP by John Updike specifically for you for only $16.05 $11/page Learn More He taught students with a poor background. To help the students, he volunteered to bring food provided by government for poor pupils. He had been forced to hide a man of an Arab origin in a nearby city. This had got him into a dilemma of making the right choice for himself. The Author Details The Author was an Algerian Journalist born in 1913. He had joined the communist party and actively participated in Algerian politics, but later he relocat ed to France. He was very sensitive to human health as he had suffered from tuberculosis at age 17. Themes The themes portrayed in the story involve human alienation, difficulty of moral choice, human life values, and responsibility. An elaboration of the theme moral choice gives an explanation to the status of dilemma that protagonist, Daru, got into. He had no choice to making his own decision. The act was against his will but he did not know what to do. The political temperatures were high and his actions could determine his destiny. In addition, there is a theme of isolation or loneliness in the story. This is seen in his residential place which was outside the city. Styles The writer uses an inside monologue. This contrasts the common third person narrative form or style. The writer applies an omniscient view point of a third person party to disclose the opinion of the central character, Daru. Symbolism Symbols, such as desolate mountain plate, has been shown to represent the a lienation of Daru. He was contented with himself. That is why he lived in the up- country side. He offered meals to pupils who were disadvantaged economically. Daru was living a simple life. He has dedicated his life to bringing up academic wise pupils. In the statement, â€Å"Untying the prisoner’s hands†, the author refers to this action as to the symbol of release of peoples will (100).Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Irony The author’s idea of freedom has been accomplished through the use of hardship and enduring steps. He acted on behalf of peoples choices and he seemed to be ready to make his own. It is ironical that Daru decides to live with a fugitive. He even goes to an extent of feeding him with the best meal. The Arab is amazed and even asks Daru the question â€Å"Why do you eat with me?† (99). The Arab is surprised at Dar u’s hospitality. Daru is a simple man who cares ad cannot commit a crime. According to Daru, he has been forced to live with the Arab who had slit the throat of his cousin, this is â€Å"a relations squabble† (89) in Balducci’s opinion. Instead of turning him to the police as quickly as possible, he dares to live and feed him. He is so caring but it is ironical to keep a murderer who is so deadly. â€Å"AP† by John Updike The story is about a boy named Sammy. Sammy is a cashier who does not like his job. However, he gets exited at three half nakedly dressed girls who get into the shop where he is the cashier. Sammy is amazed at these ladies confidence and he gets attracted to one particular girl named â€Å"Queenie† (Miller Nash 88). The story climaxes with embarrassment by Lengel, a manager at A P. Sammy tries to sympathize with the girls who do not notice his action. He pities them by saying, â€Å"Poor kids, I began to feel sorry for them, th ey couldn’t help it†. He feels disappointed and goes ahead to quit his job with hopes that he will be the ladies â€Å"unsuspected hero†. The Author The writer was one of the most prolific writers. He wrote a range of articles, short stories, memoirs, poetry and essays. He was born in 1932. His AP story is fictional. Theme The themes in this story demonstrate consequences, choices and transition. He is full of struggles and goes ahead to quit his job. The struggle is confirmed when Sammy says, â€Å"my belly sort of cut down as I felt how hard the earth would look like afterwards† (Miller Nash 115).Advertising We will write a custom essay sample on Analysis of Stories : The Guest by Albert Camus and AP by John Updike specifically for you for only $16.05 $11/page Learn More He is doing this for the girls. He depicts some degree of love for the girls. He makes a bad choice of quitting his job because Lengel did not impress him. He is completely aware of the choice he is making and he knows that this will affect his family seriously. The manager has tried to persuade him not to quite but he has made up his mind to go away for good. Styles First person Narration method has been employed. This is seen in Sammy’s words. He says â€Å"As I looked through the windowpane, I saw Lengel in my window gap scrutinizing the sheep† (Miller Nash 98). Symbolism Sammy, the protagonist in the story shows some form of immaturity on how he makes his decisions. He has decided to quit his job. The use of symbolism has been applied on the part describing quitting. He has hesitations in â€Å"removing his apron† (Miller Nash 101). The apron once is removed it cannot be returned. This symbolizes his job quitting ordeal. Metaphor Sammy refers to the customers as â€Å"sheep†. This means that they are like stupid human beings. He shows great hatred for his job. His main influence is the life transition eff ects that he is experiencing. It has not hit his head that living without finances is quite challenging. He makes a life changing decision which would lead him into a life of absolute poverty. Irony Ogling with girls is not a big deal to Sammy. This is however ironical in that he feels disturbed when his colleague speaks with the ladies. This is confused because no one wants attention if he or she is not concerned. Comparison between â€Å"AP† and â€Å"The Guest† Theme The two stories share a common theme of decision making and free will from a philosophical perspective. Both protagonists faced a dilemma of making the right choice in their lives. Sammy made a voluntary choice to quit job. He is fully aware of the repercussions of his quilting, but nothing can change his decision. He feels that his boss, Lengel does not respect uniqueness. The fact that the three girls came to the shop in their bikinis embarrassed him. Sammy feels that the boss should understand that t heir shop is located next to the beach. On the other hand, in â€Å"The guest†, Daru faces a dilemma on which choice to make after being forced to hide a prisoner. He is just a mere head teacher in one of the upcountry schools. He has two options from the philosophical point of view. He is to either be a social being and accept the man and let him go free, or accomplish justice by delivering him to the hands of the police. Making the best choice has been the hardest thing for Daru ever since the Arab man had been brought to him.Advertising Looking for essay on comparative literature? Let's see if we can help you! Get your first paper with 15% OFF Learn More Irony Both stories use irony. In â€Å"AP†, irony has been employed to show Sammy’s immaturity. This is evident when at first he acts as if ogling with girls is not a big deal, but later he starts feeling attracted to the ladies. This is a sign of the adolescence stage transition. In â€Å"The guest†, irony has been used to express the free will of Daru. The fact that he was a good man and was hiding a murderer was one ironical thing. Style of Narration In â€Å"AP†, the writer has used the first person narration to give the views of the protagonist Sammy. First person narration brings a clear view of what the author wants to express (Miller Nash 121). On the other hand, the author in â€Å"The Guest† uses a monologue. This is opposed to the use of a third person narrative where one cannot read the mind of the protagonist. Metaphor Updike has employed the use of metaphors in his story line. This figurative speech brings energy to narratives whethe r fictional or real stories. On the other side, Camus has not used metaphor in his story. Both stories are fictional ones. Climax Climax has been used in both stories. In the story â€Å"The guest†, climax has been depicted where Daru decides to let the killer go. The decision released him from the hands of the state and also allowed the prisoner to choose his fate. â€Å"In AP†, Climax occurs when Sammy decides to quit his job. He could not take Lengel’s words any more hence he decided to quit his job. Miller, Quentin, and J. Nash. Connections: Composition in Literature. New York: Wordsworth Publishers, 2007. Print.

Introduction to Neptune Gourmet Seafood

Introduction to Neptune Gourmet Seafood Neptune Gourmet Seafood (NGS) is one of the top three upmarket players in the high-end seafood business in North America. The company has for the last forty years earned a big reputation for being able to process and produce the best seafood in the region.Advertising We will write a custom report sample on Introduction to Neptune Gourmet Seafood specifically for you for only $16.05 $11/page Learn More Being a huge achievement that has involved a lot of resources, time and dedication, the company has decided invidiously to protect its status and first-class facilitate among its customers by all means. In order to overcome the challenge of safeguarding the reputation of the company, the decision making organ is supposed to study its business environment and come up with strategies to boost chances of the company being able to overcome the fierce competition among many powerful competitors in the business. So as to tackle comfortably the many challenges in the business world and place itself strategically, Neptune Gourmet Seafood is supposed to formulate both short term and long term business strategies. According to McDavid Laura (2006, p.354), a strategy is usually an approach, established on understanding of the broader situations in which a firm operates, its own potency and limitation. Depending on the situation facing an organization, the decision making organ of such an organization is supposed to come up with approaches of handling such a situation. To handle both current and future challenges, the management of Neptune Gourmet Seafood have to formulate both short term and long term strategies. Short Term Strategies Price Cut Under this strategy, Neptune will be forced to cut down the price on almost all their products by half or forty percent. Though the idea may face plenty of resistance from other stakeholders, going by the current inventory problem the company is facing, the strategy may be the only option to salvage the comp any from experiencing heavy losses. According to Berends (2004, p.43) price cut, helps to reduce stock backlog and increases sales. In addition, he added that price cuts helps to large firms to enjoy benefits of scale production. In the end the company will have solved it pressing problem and from then can once again rectify the price to meet its needs.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More However, Jones Hill (2007, p.142) note that, since there is no single company that can exist in isolation, there is plenty of chances that other companies will retaliate and similarly try to lower their price. Here, Neptune should be aware of such challenges and come up with options of countering them. Increasing marketing segments and distribution channels Increasing the number of marketing and distribution channels may as well be another solution to the current problem facing Nept une Gourmet Seafood. Neptune should first determine the market section it can supply best. The firm should develop a cheap brand to target the small and medium income earners local. David (1995, P.355) emphasizes on the need to clearly evaluation of market needs before producing the product. Also, the firm should launch oversees markets to help ease the large inventory at their disposal. The two market segments will help deal with the current problem by mitigating loss from damages as well as establish market for future produce. Market segmentation arises from positive reception of the fact that market is assorted and thus each diverse group or portion of the grouping requires a special approach (Kazmi, 2008, p. 275). Market segments when well curved out will provide a wide catchment of customers, while an elaborate distribution channel will enhance a smooth distribution of the companys product from the store to different markets located widely in the larger North America. Similarly new market outlets will in the process entice new customers while at the same time retain the older ones. Another positive attribute associated with this approach is the fact that marketing cost will significantly be reduced. Competition would equally be reduced in the short run and in the process sale and revenue will increase in addition to profit. Rebranding and product diversification Neptune Gourmet Seafood has had several products in the market for quite a long period of time. Although, the company’s brand name is still impeccable, the firm needs rebrand some of its products to entice new customers. A good way to rebrand its product is by developing a special mixture of seafood. This brand should be made slightly different from the existing brands to avoid confusing customers.Advertising We will write a custom report sample on Introduction to Neptune Gourmet Seafood specifically for you for only $16.05 $11/page Learn More The second way would be generating a new product line such ready to consumer seafood. The ready to eat would target travellers and oversees customers who cannot be served by the by the existing distribution channels. Although, new products demands heft promotional campaign, a low price penetration strategy can prove effective especially where Neptune brand name is well established. Product differentiation is mostly defined by the degree to which products differentiate companies or firms (Peng 2008, p.49). Peng (2008, p.49) in addition observes that when competition is negligible, there is a higher probability of a firms profits increasing or growing intermittently. This is highly enhanced by the fact that if one brand is not performing well in a certain market segment, the brand can be tried in other segments. Similarly there may be issues with a certain region of the market, say for example poor performance of a certain product brand due to the culture of people in that region. In such a case the compa ny will simply divert the brand to another part where its accepted. Resource requirements for implementation of chosen Short Term Strategies Price cutting In order to be able to implement the price cut strategy, Neptune will need to be prepared with enough resources to counter the consequence of the price cut. Among the likely consequence of price cut that Neptune need to be prepared to face is increased demand for its products resulting from lowering the price. The necessary resources here may include additional distributors and markers. Similarly more financial resources may be required to ease the necessary flow of inventory to the market. Increasing marketing segments and distribution channels In order to ease implementation of this strategy, several resources are paramount. To start with, Neptune will require a workforce of competent staffs, who will be responsible with rebranding, carrying out elaborate research on the best distribution channel and market segment. New staffs a nd transportation facilities will be required to handle increased inventory. In the same capacity, the company will also be in dire need of enough financial resources to undertake the whole exercise with easiness. Apart from the above two resources, the company will in addition be forced to deal with competent and trusted distributors in order to retain their customers loyalty.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Rebranding and product diversification In order to implement the rebranding and product diversification strategy, the company will as well be in need of several resources. Among the most necessary resources the company will be in need of are financial resources, competent and experienced staffs as well as up-to-date technological devices and machineries. Before rebranding their products, the company will need to carry out an extensive research in order to gain access to the necessary information concerning the way forward on how to rebrand. This means that the staff to be used must be competent enough to provide the company with the necessary and accurate information. Targets and Timescales for achievement of the chosen strategies First short term strategy From the first strategy, the company will be seeking to reduce or regulate the amount of inventory in the store to a manageable level in order to enhance more productivity. Through price cut strategy, the other target of the compa ny will be to reduce the amount of idle financial resources lying unutilised in stocked inventory. The time scale for the price cut strategy is expected to take less than year, for it to achieve the expected results. Second short term strategy The main target of the second short term strategy is to secure a large segment of the already available market, in order to enhance the sale of its excess inventory. The time period expected to lapse for the strategy to achieve its required result is roughly less than a year. Third short term strategy The aim of the third short term strategy is to increase the number of Neptunes products in order to facilitate more sales and avoid instances of neck break competition. Similarly, the strategy is required to take less than a year. Monitoring and Evaluation First short term strategy The first strategy can be monitored through constant analysis of the market reaction on the price. In case of evaluation, the management can try to evaluate the price depending on the tendency observed. In case the price is faring well, there is no need of altering it, but if the price is not responding as expected, then measures can be put in to action on how to make the necessary amendment. Second short term strategy To monitor the second strategy, the company will be forced to make a follow up on the way products are fairing in each of the market segments. In case the company wishes to assess the progress of the strategy, then the actual turn over can be compared with the expected turn over, and if they are in the region expected, the strategy can be adopted. Third short term strategy Rebranding and products diversification strategy can easily be monitored by having a close look on the market trend. To evaluate the value added by rebranding, the company can consider the revenue generated since rebranding and if the revenue is acceptable, the strategy can as well be adopted. Long term strategies Growth In an attempt to maintain a competitive ad vantage as well as consolidate its market position Neptune Gourmet Seafood is obliged to embark on transformational growth. The growth strategy is a multifaceted approach that comprises of expansion of production capacity, venturing in maiden markets, developing new product lines and carrying out market segmentation. According to Apgar (2006, P.130), growth is the best way of arresting risks related to upcoming competitors and uncertainties. NGS management should focus on diversifying its operation to avoid future stock over surge while increasing its revenues and efficiency. Strategic Management The current crisis has emanated from short sighted vision and coupled with lack of stable operation mechanism. By restructuring the management mechanism NGS stands a chance to avoid surplus production. Joyce and Woods (2001, p. 16) suggested that strategic management require thorough research to develop superior Knowledge Information System (KIS) and Material Requirement Planning (MPR) that effectively handles all the processes, sub-processes and activities undertaken by the company. Charles and Gareth (2007, 65) argues that strategic management not only increases revenues but also ensures the firms remains focused both to the long term and short term objectives. Information leadership The modern world is rapidly transforming in all aspects. In this post-industrial era, information has remained the bedrock of business world. Lack of stable information supply has led NGS into the dilemma on how to handle overproduction. Lack of proper knowledge and information management leads to lack in proper early warning systems and effective benchmark information (Dyer, 2008, p.65). A successful assumption of information leadership will help NGS to understand the actions of its main competitors and prospect of new markets. Resource requirements for implementation of long term strategies Growth Neptune Gourmet Seafood will require high trained management leaders to propel the firm into new growth. Well elaborate distribution channels and production plants will need to be installed to cope with the increased productivity. Moreover, new staff will be employed to deal with new products lines and overseas branches. Strategic Management For this strategy, the firm will need competent management and to install new system to help streamline operations of the firm. Regular maintenance will need to be done to enhance smooth operation. Information Leadership Neptune will require new staffs to help gather, analyse and interpret the finding of the information to ensure timely decision. The firm will also need to acquire specialized systems to handle the data gathered. Targets and Timescales for achievement of long term strategies Growth While growth is a cross cutting strategy, more time needs to be allocated to accommodate all its phases. Due to the rigorous activities involved a time span of three years will be require, during this time the firm will restore all its ph ases and developing new product brands and venturing in ne market niches. Strategic Management In order to achieve this strategy, a time scale of not less than a year is required. Strategic management is holistic management operation that entails evaluating the firm’s aims and objectives to determine the most appropriate approach. During this time the Knowledge managers will evaluate the firm’s short terms and long term goals accompanied by specific targets and indicators. Information Leadership The time required to fully effect this strategy should be one and half years. During this time stake holders such as the producer, software programmers, suppliers, retailers and consumers should be invited for a brainstorming session to design the information system to learn the firm. To come up with an efficient system numerous trials should be done too ascertain its functionality (Diorio, 2002, p.146). Monitoring and Evaluation of Long Term Strategies Growth Monitoring the fi rm’s growth is not an easy job due the sensitive nature of growth indicators. The existence of numerous indicators such as revenue, customer retentions rates, brand name strength, and competitive position among others sheds a dark cloud on the whole process. Nevertheless, monitoring the highly elaborate details requires specialized business analysts working with sophisticated systems. Strategic Management On this strategy, the firm will be required to, relying on competent personnel, come up with strategy monitoring and evaluation teams. Such teams will evaluate the efficiency of the different strategies adopted by the strategists in NGS. Although, observing lapses in a complex system is difficult but still attainable. Since strategic management uses computerised systems routine evaluation should be done to avoid obsolescence (Joyce Woods, 2001, P. 86). Information Leadership Neptune Gourmet Seafood will have to engage competent information specialists to carry out informati on monitoring and evaluation. Owing the sensitive nature of the information that the firm deals with, individual of high integrity will be required to avoid information leakage to the competitors. Therefore the firm will be forced to remunerate information analyst dearly to retain their privacy. Again, adopting of information technology in scanning for information and storage of information will go a long way in making a difference. References Apgar, D., 2006. Risk Intelligence: Learning To Manage What We Don’t Know. Harvard Business Press: Massachusetts. Berends, W., 2004. Price and Profit: The Essential Guide to Product and Service Pricing and Profit Forecast. Berends Associates: London Charles, H., Gareth, J., 2007. Strategic Management: An Integrated Approach. Houghton Mifflin Publishers: California David, F., 1995. Concepts of Strategic Managements. Prentice Hall Publishers: New York Diorio, S., 2002. Beyond E: 12 Ways Technology Is Transforming Sales And Marketing Stra tegy. McGraw-Hill Professional: New York Dyer, K., 2008 International Journal of Accounting Information Science Leadership. Intellectbase International Consortium: New York Henry, A., 2008. Understanding Strategic Management. Oxford University Press: London Joyce, P., Woods, A., 2001. Strategic Management: a Fresh Approach to Developing Skills, Knowledge. : Kogan Page Publishers: London Kazmi, A., 2008. Strategic Management and Business Policy. McGraw-Hill: New York Peng, M., W., 2008. Global Strategy. Cengage Learning Publishers: Mason

Inventory Control System Dissertation Example | Topics and Well Written Essays - 6250 words

Inventory Control System - Dissertation Example Effective inventory control permits you to have the correct amount of inventory in the right place at the right time. It ensures that capital is not tied up unnecessarily, and protects production if problems arise with the supply chain. Organizational background: The organization which I will be writing my essay about is my father company. Majeed trading establishment started in 1974 as a sole proprietorship, he started the business by himself as a small shop in Manama dealing in tiles, sanitary ware and other building materials. In the year 1990 he inducted his brother Mohammed as a partner in the company so that they can grow the business more. In the year 2000 this partnership business has converted into a limited liability Company under the name of Majeed and Mohammed Company. This company is patronized under the leadership of Abdul Majeed Abbas as chairman of the organization and Mohammed Abbas "his brother" is the managing director, the chairman takes care of the administration and personal department activities, and the managing director takes care of the entire business operation, which together makes it as one the leading business house of the country. A legal form of business organization where two or more people trade together under the partnership act of 1890 (a - z business). It is usual for partnership to have unlimited liability which means each partner legally responsible for the debts of the other partner including their tax liability, they require a high degree of trust. Forming a partnerships allow more capital to be used in the business than in case of a sole trader. The principal trading activities are importing and retailing sanitary ware, ceramic tiles, marble, mixers, Jacuzzis, shower... In my point of view, I think the best system they have to use is the online system, it will make it easier for the employees to find the information they need and they will be updated in every transaction that the company will make. The problems will be less and it will benefit the company in a way that their problem will reduce and also will increase the sale of the company because there will be a reduction of mistakes from the employees about checking the quantity of the material stock. A system which can be easily shown the now – moving stock will help the company to get rid of the death stock and the organization must work on and tries to sell the materials which are hard to be sold. In conclusion, to run a success full inventory system data analysis is a very important task.The inventory software should have a powerful technique for analyzing the raw data to achieve the meaning full information. As we know the information is wealth, without information inventory is system is an absolute failure. With the Data analysis techniques only, the company can know the average movement of the stock and forecasting, so that they know how much stock in need to be clear up, and know about all the none, slow and fast moving items. This inventory valuation report is the important report to close the current fiscal year and open a new financial year. When we want to close the current financial year company should know how much profit has been made during the year, for that company needs how much stock is laying in the warehouse.

Dawn Spray Term Paper Example | Topics and Well Written Essays - 2000 words

Dawn Spray - Term Paper Example The main customers of the spray will be individuals who disregard bad odors coming from their hair after exposing to indecent occasions. The spray will cover all types of gender rating from women to men despite their age and color or race. However, women are the vulnerable group that expose themselves to bad odors during cooking or during other occasions that expose their hair to contamination. The spray contains different scents that suit different customers depending on their preferences. The spray will be available in mango, strawberry, apple, jojoba, apricot, sweet almond, and menthol scents. With the varied scents, customers assure themselves of healthy and fresh hair free from bad odor. The business plan of the dawn spray involves five divisions, which include marketing structure, advertising structure, competition, constraints, and supplies. With such plan, the business plan will develop its journey to better achievement. Dawn spray will be the epitome of sprays production in the country. However, such greater aspirations do not depend on the existence of other spray producing companies. Dawn spray’s success will depend on the cost effectiveness and production strategies. The market platform for the dawn spray comprises of youthful individuals of age between 18 and 35 years. The specified market platform exists because most youthful individuals despise bad odor from their hair. In most cases, they value their hair than anything else. Such individuals will be part of the major market base of the spray. Additionally, youthful individuals carry the stem of trending activities in the world. Making them as the key buyers of the product will initiate a chance to know what they really want. In most cases, youths tend to copy their friends styles and fashions. Once one youth buys a spray, other youths will copy, and it will become a worldwide product within a short period (Micheaux, 2000). Additionally, the company will focus on teens of age between

Manifest Destiny and Mission by Frederick Merk Essay

Manifest Destiny and Mission by Frederick Merk - Essay Example Writing in Democratic Review, on December 27, 1845, he used the term â€Å"Manifest Destiny†, to urge the United States to annex geographical areas, then under Britain and Spain, through out north of America. In the essay titled, â€Å"Annexations†, O’sullivan argued that God had destined the United States, to spread republican democracy, (â€Å"the great experiment of liberty†) through out North America. But O’ Sullivan can claim authorship only to the term, and not to the idea. The idea or concept was a general political sentiment campaigned for by the Democrats then. 2) EFFECT: Like its meaning , the effect of this concept in the history of the United States was also mono dimensional and expansionist, leading to the territorial expansion of the country during 1815 to 1860.The War of 1812 fought between the United States and the British Empire came to an end in 1815, with neither side gaining much. The period after the end of the war, up to 1860, had been called the â€Å"age of Manifest Destiny†. After this futile war, the United States adopted a new strategy for annexation of bordering territories. Settle down, out number the natives, index the boundaries—this was the new strategy. A typical example was the Mexican Cession. Mexico was a Spanish colony that got liberated in 1821.The new Mexican Empire inherited, Alta California, New Mexico and Texas from Spain. The new Government, virtually bankrupt and weak, was unable to control the northern territories of the country. These areas were thousands of miles away from the capital of Mexico City. Hence, the Mexican Govt. allowed a few American families to cross over and settle. What followed were huge American settlements in Texas, which became an American majority area. The Texans wanted to accede to the United States. This lead to the Texas revolution, (1835- 36) and Texas was declared as an independent republic. During the war, that

Financial services Essay Example for Free

Financial services Essay HSBC wants to be known as the world’s local bank and this tagline reflects HSBC positioning as a globe spanning financial institution with a unique focus on serving local markets. The Hong Kong and Shanghai Banking Corporation Ltd (HSBC) was established in 1865 to finance the growing trade between China and the United Kingdom and currently, it is the second largest bank in the world. In spite of serving more than 100 million customers through 9500 branches in 79 countries, the bank works hard to maintain local presence and local knowledge each area. Its fundamental operating strategy is remaining close to its customers. As chairman Sir John Bond said â€Å"our position as the World’s local bank enables us to approach each country uniquely, blending local knowledge with a worldwide operating platform. † Ads for the HSBC campaign depict two different ways of culture Profile of company and the description of the market where HSBC operates HSBC has got over 7. 500 offices in 87 countries. It is very widespread and has around 220. 000 shareholders in 124 countries and territories. It provides a full range of financial services being Personal Financial Services, Commercial Banking, Corporate Investment Banking and Markets Private Banking. HSBC mainly operates in Europe, Hong Kong, Asia-pacific region, Australia and America. It is interested in the emerging markets of Asia-Pacific region and is continuously heavily investing in these regions. The major top UK competitors of HSBC are Barclays and Royal Bank of Scotland and Those are the corporations operation where HSBC carefully investigates and tracks at all times. However HSBC is not a bank that follows the ideas and the management manners of its competitors. HSBC Holdings PLC has shown steady growth in share price over the last five years and clearly indicates that a company is worth investing in. HSBC Group also demonstrates constant growth and is a very reliable corporation. These enable us to recommend investing in HSBC because of its growth opportunities and bright profitable prospects. The HSBC banking corporation is on third position in the world in regard to assets ownership. Almost 22% of HSBC’s profits have been derived from Hong Kong, which is a well known operational centre. Known as the world’s local bank, HSBC has a history of helping millions of customers globally in order to achieve their financial aspirations. They understand the importance and functioning of different markets through their experience in international trade. As a result, HSBC has grown into a company or banking institution that has the deepest respect for different cultures and people connected to these cultures. Their motto is to look at their customers as individuals and strive towards providing them with a personalised service and credit card products that will fit each of their specific needs. Simultaneously, HSBC Group has been trying to build up a good reputation in the US and conquer the markets of HSBC – North America, proudly stands one of the top 10 financial services companies in the United States. Its combined team reached more than 53,000 employees works with the common goal of meeting the needs for about 100 million customers. After achieving the goals in US, the company focused on developing countries and is more interested in the emerging markets of Asia-Pacific region and is continuously heavily investing in these regions. Furthermore HSBC is considering moving its head office from London to Hong Kong. Britains greatest bank, warned key shareholders that this was unsatisfying full-year results have made arguments for shifting HSBCs domicile to Hong Kong unsatisfying†. The investors have been shocked by the swift gear-change in HSBCs review of its domicile but some others have already told the HSBC that they would sponsor the move. Some other investors said that they understood the move and that the bank had been a change of tone as HSBC reviews its domicile. UKs capital terms for the main banks, now is one of the greatest in the world and according to the Basel terms, is expected to go even higher. Although HSBC refine to the investors that if the terms in Hong Kong is more relaxed requirements, that can cost less and develop more profit by making it the best use of its balance sheet. The loss of HSBCs head office in London, despite the fact that abused for months because of the raise in financial arrangements, would be a severe blow to the Coalition which, admitting some of its banker criticism is relying on a private-sector-led recovery. However, HSBC supported that it elects to stay in UK and told that an approaching change in its position was entirely hypothetical. Marketing environment of HSBC The most important intention of the report is to investigate the business environment of HSBC Holdings PLC. HSBC Holdings also is one of the market leaders in today’s banking world. HSBC head office it can be found at London’s Canary Wharf on the HSBC tower. HSBC stands for Hong Kong and Shanghai Banking Corporation, which was established by a man from Scotland, named Thomas Sutherland, in 1865. The report presents information about the company’s activities, financial performance and market environment. Going through few major topics will provide investors with reasonable overview. The first part of the main body will primarily focus on the Company’s Profile and Activities, afterwards the analysis of macro-environment and the micro-environment of the company, evidence of an audit of key competences within the company followed with the recommendations and conclusion. Macro-Environment Analysis PEST ANALYSIS POLITICAL Government is responsible for protecting the public interest. Political stability affects business decision. Consumer protection. Regulations of business activities. ECONOMIC Competitor activity. Competition for resources. Savings. Unemployment numbers. SOCIAL Work life balance. Trends in consumer behaviours. Leisure. Lifestyle. TECHNOLOGY Technological arrange is speeding up. Technology develops now products (internet). Improved communication. Internet business. POLITICAL ANALYSIS HSBC banking has been sheltered by the regulations and policies made by different governments in the countries where they are working. The company has been able to remain to the policies agreed by each government to make sure that the company will be able to accomplish business operation successfully and effectively. HSBC Company also formulates their own defence strategies besides any governmental restrictions and limitations. ECONOMIC ANALYSIS Being one of the world’s leading and completive businesses in conditions of banking and finance HSBC said to have a secure and successful economic strength. In spite of lots of dangers that they meet in many parts of the world, the management of HSBC make what they need to be able to go beyond such struggles and to have a better economic condition and create a shield against unemployment. SOCIAL ANALYSIS HSBC is being affected by the circumstances of the society in which they are in use. By the side of this HSBC tries harder to make sure that each society is given the same chances to take the benefit of the resources given by the organization. The company adhere to having good name and relations in the society that belong to secure that everything will be customary and under control. TECHNOLOGICAL ANALYSIS The urgent situation of information technology, internet and generally the improvement of technology effects how HSBC has been working in the past years. The company search for different systems and used internet to get to their costumer all over the world and also help them know the latest trends in the global business. Except from these, the company also uses special facilities which help then to advance their productions and operations and also make them to achieve their goal. Technological breakthroughs can create new industries which might prove a danger to presented organizations. To summarise PEST analysis looks at the business strategies to understand the environment that the company is working and also to take the advantages and benefits to minimize the threats and the dangers for the business. Micro-Environmental Analysis -Porter’s Five Forces Potential entrants HSBC has many threats from Tesco, Sainsbury’s and a large number of other markets consider to enter into banking industry as a result of high profits that the specific kind of industry offers. Large super-markets in UK seek to enter without considering that those threats sometimes breakdown organisations such as HSBC. Although, HSBC received several threats from the market, they were still able to create high standards for the competition. Strong branding images are used from HSBC, so the company will not result in loss of customers. Bargaining power of customers An organisation created a value which has affected the occupation from one of the two important forces customers’ power. The role of this force contains the customers concentration along with the size. In other words, HSBC managed their customers as a result of allowing the company to gain customer loyalty. The strategy that was used by HSBC allows them to have a chance becoming a world leader in banking industry. Threat of substitutes: Another significant threat that HSBC faces is that competitors provide new products and services. This threat gives the opportunity to the company to work hard as a result of being sustain to its position. HSBC’s strategy focuses on the four different customers’ sections. Bargaining power of suppliers: Customer power mirrors to supplier power. This force focus on two important points. The first one is the significant size and concentration of suppliers and the second one the differentiation in the materials being supplied. HSBC use the strategy of charging markets with different prices according to differences of the price of each buyer. Rivalry among current competitors: There have many rivals in the banking and financial sectors. HSBC used efficient strategies to ensure its leadership position in the market among rivalries. Moreover, due to the capabilities of other rival companies, HSBC develops strategic plans to confirm that they are permanently being the first choice of their customers in banking industries. Nowadays, as we cross the mountain of financial crisis, a number of banks went to liquidation . SWOT Analysis STRENGTHS International Finance. Record Profits. Listed in London. China. WEAKNESSES Poor Performance. Brand Name. OPPORTUNITIES Growth on emerging economies. Biggest Bank in Middle East. Low mortgages interest rates. THREATS Moving back to China. New Regulations. Fewer Revenues from the integration of financial markets. STRENGTHS International Finance Since HSBC is a global company itself is well qualified to advise other companies on aspects of international business. With offices around the world, for the international client HSBC often cannot be defeated in this area. HSBC knows how to succeed in Mergers and Acquisitions (M E) and the organic and the effective development. Record Profits Last year, HSBC experienced the most profits ever for a UK high street bank. HSBC have revealed their profits more than doubled in 2010 to ? 10 billion with every region in the black for the first time since 2006. Listed in London HSBC is listed primarily in London and Hong Kong stock exchanges, which saves the company a lot of grief in complying with new U. S. legislation Sarbanes-Oxley law. Many companies have chosen to list on foreign stock exchanges, except America, because of expensive new regulations. China HSBC has 140 years of experience in China. Since China is the place to be today for companies and banks, HSBC benefits for being so old Chinese company and accepted by the Chinese people. The best news for HSBC is that, like other companies grow in China, it does too. The reason this happens is that it wins new customers and new global opportunities with each passing day. The HSBC has the largest network of any foreign bank in China and deeply understands the Chinese market and the customer. In a world that is increasingly going the way of China, this is quite a boon to HSBC. WEAKNESSES Poor Performance There is a poor performance in the section of personal finance services. HSBC try to fix these problem years ago. But the problem is there every year. Brand Name While it is certainly a global company, HSBC came late in the game to decide to execute a comprehensive marketing strategy and take advantage of the global brand. Because he had created so many different banks in different countries at different times over a period of one hundred years, which set them up with different names Hong Kong Bank of Canada, the British Bank of the Middle East, etc. Not even all of these banks prior to 1998, bore the logo of HSBC. In 1998, they were all branded together, but the previous lack of branding and name changes can damage the HSBC brand recognition. Customers may have thought that HSBC was responsible local bank and did not realize that HSBC had already serving for decades. OPPORTUNITIES Growth on emerging economies Apart from the growing Chinese middle class Brazilians and Indians have begun to appear as consumer culture, and thus increases wasteful consumers. Some residents of those countries in the past does not even own a bank account, but companies such as HSBC is ready to move in and benefit from the growing middle class in these areas. In places like Argentina and Turkey, HSBC experienced pre-tax profits by 50% in the past years. This is where it grows more. Biggest Bank in the Middle East The other banks are removed from the Middle East. However, HSBC has been running regional activities at the local level and have been rewarded for his efforts with numerous awards and honours for the Middle East market. HSBC is a trusted name there, and the company benefited from new democracy in Iraq by establishing a presence in the country. HSBC is the largest international bank in the Middle East. Low Mortgages Interest Rates The low mortgage interest rate increases the revenues and market’s shares. HSBC has made some records on this. THREATS Moving Back to China The banking colossal HSBC has been most explicit threat yet that it might move its headquarters from London because of the narrowing regulatory noose. New Regulations The investors of HSBC have been warned that future profitability will be affected by the new global policies designed to make the sector of financial more secure, but smoothed the blow with the promise of increasing dividends. Marketing Mix Of HSBC Marketing: HSBC was known as one of the biggest banking and financial services organization in the global. It has more than 9,800 offices worldwide and employs over 253, 000 people in 85 countries in the world and nowadays, the competition of banking company is very demanding and challenging. Therefore, many different organizations should be used strategic management so that compete effectively and successfully in theirs. In order to competing with other organization successfully, HSBC was able to use many strategies such as Marketing Mix, SWOT Analysis, PESTLE Analysis, and Porters Five Forces Analysis. These strategies focus on four customer groups include Private Banking, Personal Financial Services, Commercial Banking, and Corporate Investment Banking and Markets, and these will help HSBC reach their organization goal. In Marketing Mix once the company is ready to choose business strategy, it has to begin planning the details of marketing mix or 4Ps (Kotler at el. 2008). The main aspect of Marketing Mix is product, price, place and promotion that the firm combine to produce the response it wants in the target of market segmentation. Product HSBC uses hexagon symbol which means one of the world leading brands for customer experience, corporate social responsibility and represents brand recognition. HSBC provide a full range of service, such as personal finance, commercial banking, corporate investment banking and markets, private banking, insurance, mortgage, credit cards and so on. Price In Price and Service Strategies, normally a low price will attract more customers, but HSBC did not focus on pricing strategy. They decided to use service strategy. For example, employee in HSBC serve customer with the best service. Place HSBC comprises around 9,800 offices in 85 countries especially Hong Kong, China, and UK. HSBC group moved its headquarters from Hong Kong to London. Also, HSBC provide the facility of â€Å"Internet Banking† where customers can access their account 24 hours per day and 7 days per week without going bank. Promotion Advertising is the best way to do promotion. HSBC also used many kind of advertising for their promotion, such as billboard, TVC, print ad, newspapers, spot radio and also website. In addition, HSBC sponsored with many company and exhibition, such as Jaguar, HSBC Women’s Champions. Segmenting, Target Markets and the behaviour of customers in segmenting of HSBC Marketing: The market segmentation can help the marketing manager to determine the best marketing mix for organizing and serving the unique segment. This process is dividing the markets into the segments for the potential customers and has the objective for improving the competitive position of the company which can serve its customer better customer service. Market Segmentation is a subgroup of people or organizations sharing one or more characteristics that cause them to have similar product needs. Generally, the segmentation strategy is the division of the defined market in the smaller groups for the potential users of the products and can exhibit significant and meaningful variables which can represent the increased and measurable opportunity for the products positioning or investing the resources within the organization and can raised the forecasted marketing achievement objectives in the entire organizational goals of the business. The information technology is considered to be one of the major tools for the functionality scale worldwide of the company. It has its own website and it also has the e-business for internet, interactive, PC internet, and the telephone banking. In order to achieve the company’s marketing objectives, the organization needs to develop its marketing strategy or the marketing program that is centre to the detailed specification of marketing mix and it also includes the internal control as well as the procedures for assuring of effectively implemented and part of this is the market segmentation whereas if this is properly controlled or implemented, then it will greatly contribute to the achievement of the overall goals and the marketing objectives of HSBC. Many of the analyst believed that most of the financial institutions rely mainly on the generic marketing strategies. For the past years, HSBC is known as having the strong brand which can maintain the string perception for the minds of the customers. This can take the time for establishing much resource in keeping be remembering by the other customers as the local banks as well as managing in transferring the brand equities to the corporate brands. The Market Segmentation is the centre for the strong development of marketing strategy which involves the identification of the customers’ perception, needs, expectation, and the buying behaviour in order for them to group homogeneously for the customers who can be satisfied as well as marketed to the similar manner. Therefore, there had been expectation that the one segment can differ from the another activity to the customers profile and to the buying behaviour which has the connection to the sales and marketing activity in establishing these customers which is an ample factor for having these knowledge. The market segmentation is not only to group the customers but to shrewd the certain segment for the development of the clear brands position which as part of the integral process of market segmentation. The company now can launch the marketing strategies which use the marketing segmentation for managing its growth for strategic outlook. This can be done by the deliberation of the revenue generation culture and maintaining the prudent risk or the market risk while investing further to the people. The company has focused on the customers’ needs as a main issue for their development and had been done by dividing the customers in their location and with respect to their culture. In this regard, the company had recognized that most of the customers want to have the long term relationship to the company, ambitious and confident, and has the high productivity and focused to the marketing. In the detailed telephone interview, the respondent noted that the market segmentation of the company for the products and services for the groups of different location worldwide are effective and most of the generated profits had been use in overseas subsidiaries. In this regard, the company can manage to capitalize the presence overseas as well as the local knowledge and the expertise so that they can bring the new customers for opening the new accounts as well as looking at the other services and products that offered by HSBC. The company also had been optimistic that most of the customers prefer HSBC for the long term experience and having the well trained staff added to the lower charges and to the broad range of the products. Lastly, this market segmentation is considered to be generic wherein it greatly depends on the region for the several subsidiaries of the location of HSBC and some of the strategies are put to good. In 2003, HSBC had invested huge amount for proprietary relationship to the customers and to their management system so that the customers are managed efficiently. Therefore, they handled greater customer care and process of financial requirements in order to generate the customers’ satisfaction. For example, In UK HSBC generated much customers contacts for more than one million and led to the expansion of the existing relationship while the internet goes to the heart of every customers and their convenience which is important channel to the customers. In this manner, the e banking of HSBC can be available for the 17 territories and countries worldwide. The commercial banking is one of the strengths of the company which includes the incorporated business as the partnership, sole traders, trading entities, and associations. In this area of business, the company main contacts to the customers are the network managers’ relationship which managed and established to the local branch level or the expansion of the commercial banking centres so that they can meet their future and existing customers into their international reach while the corporate and investment banking can prove that the company can give the competitive advantage which can provide services for 25,000 subsidiaries and 1,200 customers for more than 50 countries. Because product managers can understand customers needs, then the group is supporting the teams through investing into the increase automation for the software and to the risk management, to the intranet site, to the central support of relationship management and having the geographical knowledge. In line with the private banking, the relationship to the managers can operate on the cross border basis in order to serve requirements which specialize for the clients for the different sectors which are all in line to the differentiated approach of the group into the international private banking. Because of increasing the customer base for the company, it build services centre for every particular transactions. In order for the company to remain competitive, it had invested that it can introduce the company in the introduction of the supporting and functionality expansion. The company had compelled to the metric of high level which can provide the actionable data. In line with this, HSBC had surveyed 27,000 customers all over the 24 countries which consist of customers’ experience. The findings that presented by are higher cost-t-serve goes across the entire aspect of HSBC in the professional or personal experience. Upon the movement of the company in its segmentation to the other regions, its product and services had been aligned to the needs of the market segments as the needs to banking through information technology. Through this service, the design for the right distribution channel in reaching the every distinct group so that they can stay contact. This segmentation had been essential to every single business detail that runs the bank in recognizing its long term growth. Conclusion and Recommendation for improvements of HSBC: In conclusion we would like to state that HSBC Group is in constant search of further development and its key data of latest year’s financial performance proved that they are succeeding in their aims, as the company is showing increase in almost all aspects of its business. It has shown steady growth in total profits in all most important regions of operation. It has also achieved large earnings per share increase over the last five years. The company has recently made a successful growth in the Middle-East region and expects continuous growth in profits from that region. In Asia all business segments exceeded and also contributed to overall function of the HSBC Group. From our point of view, in a company that has reached such huge size and success, there is not much that can be improved, considering their financial performance. It is worth mentioning, that HSBC Group should give more attention to the rapidly developing internet banking system. The information presented in this report is enough to make the final decision and as far as we are concerned it is good and reliable company to invest in. It is a perfect long-term investment. HSBC Group has around 220. 000 shareholders in over 124 countries and this only adds to its reputation and proves its trustworthiness.